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During this year Facebook gave an explanation of how the algorithm works News Feed-a - what most affects the display and layout of the content we see on it and which key elements dictate the reach of publications.

In the most recent notice on this topic, Facebook has outlined what types of posts these are, which do not necessarily break the rules, but will have less reach.


How the News Feed algorithm works

While you may think you have a FB profile, page, or group you own, where you can post whatever you want, Facebook is actually the owner of that "big website" and he determines all the rules within it. You will find out what it is about below.

the girl hangs her head with the facebook logo

The list below does not offer any revolutionary new insights, but it does provide more information to consider how Facebook access to the restrictions of certain types of posts.

The main focus here is on potentially misleading and problematic content, whereby Facebook wants to reduce reach (reach) posts that fall into these categories:


- Posts that contain links to pages designed only to increase the number of visits to the site.


- Fraudulent posts designed to attract clicks.


- Posts that explicitly require engagement (some action) on the post - share, commenting, like.


- Suspicious links to domains that hide their name Landing page-a or websites addresses, seeking to circumvent check-in processes by Facebook-and.


- Links to domains that require user information - This includes sites that require personal information before displaying content.


- Posts that lead to sites with errors or poor display on mobile devices.


- Posts with poor quality comments - comments that do not contain words, but only tagging friends.


- Poor quality events - events (FB events) which are not complete with information or come from unverified FB pages.


- Poor quality videos - Live videos for which Facebook predicts that they are static, animated, repetitive, or pre-recorded, as well as those that contain static images set as “videos” without adequate sound to accompany the video.


- Posts from pages for which Facebook predicts they may be using malware or Phishing fraud.


- Sensationalist health content and commercial health posts - including claims about "miracle cures" and posts trying to sell products or services based on health claims.


Of all the above, the posts that explicitly require are especially interesting engagement. As e.g. famous giveaway posts that are used a lot (on Facebook-in less than on Instagram-u). They will be limited in range.

Posts that promote enrollment, competitions, promotions, contests, etc. will be limited in range, and through posts they invite this type engagement-and.

drawing of a laptop with facebook emoticons

However, this restriction does not include posts that are a specific call to action (such as seeking help in locating missing people or property, raising money, or sharing a petition) on Facebook platform. Also, this does not include posts asking people to engage to show that they support or disapprove of a problem or to share time-sensitive information about natural disasters and life-threatening events.

It is also interesting that it will Facebook also restrict posts with domains that have shared misinformation in the past (according to Facebook-this check) and texts without a transparent name of the author with the text. 

All of this information provides even more insight into how Facebook decides which types of posts should have a smaller reach and how it can limit the distribution of posts based on different parameters.

Surely, Facebook has long limited the reach of posts on the page to a single-digit follower percentage, so the last thing you need is to inadvertently break its rules and have even less reach. For greater reach, there it is Facebook advertising.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Mladen Radosavljevic - Senior Account Manager @Digitizer

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