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When it comes to SEO we need to understand how ours is target audience looking for information so we can target the right ones key words and topics. Understanding how your audience searches for information affects your SEO strategy.

The way people search the internet is changing. Instead of simply looking for a short, simple keyword, more and more people are asking questions to get the information and answers they are looking for. Question-based keywords and key phrases are becoming increasingly popular and must be part of your SEO strategy.

a large number of question marks laid out on a black background

According to a study he published Moz, search queries starting with "Who", "What", "Where", "When", "Why" and "How" accounted for 8% of searches performed. Given that daily on Google-in performing over two billion searches, searches in the form of questions make up a large part of the traffic that you must not miss. 

 

Semantic search

Let's see what are the benefits of question-based keyword optimization. A part of Google-this algorithm and the way they categorize search results comes from Googlesemantic search technologies.

Semantics is a part of linguistics that studies the meaning of words, phrases, sentences and larger units of discourse. So, basically, semantics is the study of the language and the meaning of the words used in it. When it comes to searching the internet Google uses semantics to understand and identify user intentions and what they are trying to learn. When Google it “understands,” displays the search results it deems most relevant to what the user is looking for.

The semantic search takes four elements into account when deciding what will appear in search results:

 

  • Natural understanding of language or "semantics"
  • User search context
  • The context of the query flow and how the queries are related to each other
  • Identify entities to connect topics

 

In short, semantic search is where Google analyzes all the above information and tries to understand the natural language behind what is being sought. This allows Mr.oogle-u to give more relevant search results.

 

Keywords based on questions

Now that we know how semantic search works and how Google trying to answer people’s questions, we can explore what happens when a question is asked and how Google knows how to categorize search results.

With the inevitable increase in voice search, which has not yet taken off in our country, but it is only a matter of time before it becomes one of the dominant ways of searching, we will notice a change in the way people search the Internet. Voice search queries take a longer form of conversation. Therefore, these queries use key phrases that are much longer than one word. As the search takes longer, Google learns to use what you say and uses semantic search technology to determine the intent of your question.

a drawing of a female face next to an internet voice search icon

Google knows how to ask a question whenever the query starts with "Who", "What", "Where", "When", "Why" and "How". When Google determines that the search query is a query phrase, the semantics and search begin. If you have ever asked a question before Google-You may have noticed that search results look a little different than they do for a regular keyword.

Now that you understand how Google treats answers to questions that users may ask, you are certainly wondering how to optimize your content for questions and answers. Keyword research is an important part of any SEO strategy and there are ways to determine which issues are most valuable and which users are searching the most.

With help Google-of this keyword planner we can research keywords based on questions or key phrases that have a good monthly turnover. This will give you a good insight into what people are searching and asking.

 

How to optimize content?

One of the easiest ways to optimize content for question-based keywords is to create frequently asked questions (FAQ) on your website. When you have the opportunity to analyze customer feedback, the frequently asked questions you have identified will provide added value to your customers, warn of potential concerns they may have, and provide you with a good opportunity to Google-u rank for question-based keywords.

This will also allow you to create quality content that provides the right information and answers to all queries that use question-based keywords. Google will certainly know that it values ​​the quality of your content, and its algorithm will reward your content with good search positions. Of course, the more popular a keyword or phrase is, the harder it will be to create content that will stand out from the competition.

a screenshot of a Google search that provides an informative answer

Providing value to customers by answering their questions can be a good way to create leads for your business.

 

If you liked this text, more quality content find here.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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