When it comes to SEO there is content, page titles, technical SEO, and of course backlinks.…
We assume that like many other companies you are investing in content marketing. After all, 87 percent of B2B companies and 86 percent of B2C companies are advertised with quality content. As you type, read the tips for optimizing your content.
However, what is the purpose of your quality content if no one can find it?
Organic search is an opportunity to constantly show your content to the right audience at the right time of their search on the Internet.
If you manage to optimize your content strategy for online search, you will be convinced that this is cost-effective in both the short and long term.
In this regard, there are some best practice tips you can adopt to optimize your content for search from the start.
1. Start researching keywords
Content optimization begins even before you start working on the text itself by researching keywords.
Keywords serve as a link to your customers ’intentions and an indicator of whether your content has value and meaning to your customers.
When choosing keywords, there are a few questions you should ask yourself:
- How many people search based on a given keyword?
- How much competition is there for a given keyword?
- At what stage of the customer's conversion is the given keyword?
By researching keywords, at the very beginning of the process, you remain confident that your content is relevant to your audience and influential in your business - attracting traffic and conversions in the long run.
Regular keyword research also allows you to track changes in the market and changes in its requirements. This should affect your content calendar.
2. Choose the type of result that is most important to you
Gone are the days when it was Google the search resulted only as a list of links.
Today Google displays the results in a number of variants of the form of displaying the results, in order to enable users to find information faster.
Od featured snippets-a (selected clips), to local packs (local results) and videos, depending on the search, Google presents different types of results.
Ensuring that one type of these results appears is very important because it allows your content to appear at the top of the search and drastically improves your CTR.
Like most things related to SEO, there is no unique advice on how to ensure positioning in a particular type of result, but there are still some steps in content optimization that can help:
- Explore which keywords trigger universal result types: most of these keywords will explicitly or implicitly ask a question
- Organize your content: Most of the answers are extracted from paragraphs, tables or lists from your content. For paragraphs, write your answers clearly and concisely. Also, make sure that your answer is included in the title of the article. For lists and tables, use the correct HTML markup to ensure that Google can search your list or table
- Be precise and accurate: Google wants to reward websites that offer the most accurate and accurate information and complete answers to a question
3. Organize keywords by topic
Today, many advertisers stop researching keywords after choosing the words that are primary to them. But that's just the beginning.
To improve your visibility on the Web, you don't want to optimize content for a single keyword, but rather for a group of keywords related to the same idea. Your goal should be to create thematically organized keywords, using associative keywords.
Themes do three things:
- They tell search engines what your content is about and how it matches the user's intentions
- They improve the visibility of other relevant content on the site
- They help you avoid artificial keyword accumulation, which makes your content less relevant and accessible to your audience
When creating a theme, it is recommended that you select two to three keywords. It is also very important to choose words that exist in the real search.
Avoid keywords that are too broad in meaning or too competitive. You want to choose those keywords for your topic that are very relevant and can lead to relevant traffic.
4. Add transcripts to your videos
Chances are good that you are using video content one way or another. A survey conducted by Wyzowl shows that 81 percent of businesses that use video as a means of advertising - as much as 63 percent than in 2017.
Next time you create a video like yours landing pages, be sure to add a transcript to that video. Search engines review the text on the page for indexing. The transcript allows search engines to understand the content of your video and position it for relevant search terms (keywords).
Not only will the transcript make search engines happy, but it will also allow your users to gain insight into whether the content is relevant to them, thus improving their user experience.
Remember that once you have a transcript of your video, you can very easily turn it into a blog post, social media content, etc.
5. Influence of site loading speed
Prema Google-With this data, if your content takes longer than three seconds to load, you can lose up to 53 percent of mobile visits.
People don’t have the patience for a slow load or a bad user experience. Any braking and they will go to another site.
It is crucial for your content that pages load quickly, on all types of devices.
To make sure your site is fast, Google offers free tools PageSpeed Insights. This tool not only provides information about the response of your site on desktop and mobile devices, but also provides recommendations on how to speed up the site.
6. Photos are important
Related to the previous topic, did you know that the size of your photos affects the speed of the site?
Before you publish content, make sure that the size of the photos is good and that they are in a good file type.
Photo optimization doesn’t stop here.
Photo title, alt text, and the position of your photo gives you the opportunity to improve your position in the search. All three of these elements contribute to better relevance and context of advertising, and can help in better positioning.
This also makes your photo more visible in search results.
So don't let content optimization be something you'll think about later. You will miss a lot of traffic and conversion opportunities. If you start optimizing today, you will see profits in the long run.
Made by Nebojsa Radovanovic - SEO Expert @Digitizer