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How important the video format has become for Instagram in the past few years can be seen with an example Reels types of posts and its popularization. Of the news coming from Instagram lately, most are on the topic of Reels, that is, video content.

In support of that, the latest news coming is not about Reels but about video content within the Story format. Instagram is continuing its work on the video format, announcing that Stories videos that are shorter than 60 seconds will no longer be split into 15-second segments in the app.


News about Instagram Story videos

As can be seen in this in-app notification, when the instagram app is updated, there is a notification that the videos in the stories will no longer be divided into segments, which will bring users an even better viewing experience.

Instagram has tested this option on selected users over the past year, as part of a broader process of integrating various video options, and in line with general engagement trends.

In October 2021, Instagram retired its IGTV brand, as it combined IGTV and videos into one format, while in July 2022, Instagram announced that all uploaded videos shorter than 15 minutes would be published as Reels.

Consolidating video material within one type of post aims to simplify the application, and will also, ideally, help Instagram get the most engagement.

Moving video content to the Reels format, which has proven to be very popular, will give Instagram more video material to insert into users' feeds. 

Meta CEO Mark Zuckerberg recently noted that just over 15% of content in Instagram feeds now comes from people, groups or accounts users don't follow, and its AI recommendations are increasingly adding to the user experience. Zuckerberg noted that he expects that amount to more than double by the end of next year.

This is information that not all users are completely satisfied with yet, but nevertheless, Instagram is confident that it will become so over time, as content recommendation algorithms continue to develop.


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Made by Mladen Radosavljevic - Senior Account Manager @Digitizer

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