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Key words are one of the most important things to consider when doing website optimization. One of your priorities should be market research, and therefore keyword research.

When you find the right keywords, you need to know how to use them. Because the right keywords bring in front of the right audience, and thus increase the possibility of conversion. From there, a topic known as money keyword.

 

What are money keywords?

Za money keywords Some say that these are keywords with a high volume of search and high competition in terms of ranking in Google search. Others think that these are keywords that do not have a large search volume on Google-u, but the lower the demand - the faster and easier you will rank Google-u, so you will practically be the "owner" of a certain keyword. What is important is that both keywords are the ones that bring money, ie profit to your business. It is up to you to choose which keywords to use.

How to choose the right keywords?

When choosing keywords, it is very important to know the psychology of consumers or your potential customers and to assume what is their intention. Money keywords are those keywords that are related to the intention to buy. 

Money keywords or keywords that bring you money are usually long-tail keywords ie sentences that your prospective clients type into search engines. Long-tail keywords consist of three or more words. Using long-tail keywords, users can get more specific search results. What is very important is to know what they are question-based keywords. One way to optimize your site for question-based keywords is to create a FAQ page.

By optimizing your site for the right keywords, it is very likely that you will attract your ideal customers or clients to the site. 

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What do people actually type into search engines? What words or phrases do they use to find your service or product? Think about it, because those keywords will help your future clients find you.

It takes a little effort to learn how to choose the right keywords for your site. You need to assume how your ideal client thinks and what he is looking for on the Internet or what he writes in the search engine. Hence it is making buyer personis an important step in implementing the strategy.

When optimizing your site for certain keywords, you also need to think about how your site will convert these potential customers into customers. What you by no means want is for a potential customer to find your site but not find what they want. Well designed landing page can be of great help in this.

We live in a time when it is possible to buy almost anything online and. Then why not take advantage of the opportunities offered by the Internet and with a little effort find your ideal customers this way.

 

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Made by Ana Korolija - Senior Copywriter @Digitizer

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