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What is Responsive Web Design?

Responsive web design it simply means making sites which can be adjusted to the screen size of the device on which the visitor is viewing. The goal is to display content differently depending on the device or screen size, so that visitors have an optimal experience no matter how they access the site. The main advantage of responsive web design is that sites load quickly without any distortion, so users do not have to manually resize anything to see the content.

Until a few years ago, web pages were designed with a fixed screen size in mind, and what we now call responsive web design did not even exist, or at least not in the current way. In the period when smartphones did not exist, it was only designed for desktop screens, so web designers had to constantly update to the latest monitor models.

an image of a phone, laptop and computer with the istm site on the screen as a symbol of responsive design

And while responsive web design is not a confirmed ranking factor, Google has repeatedly implied its importance. 

Yet many site owners are slowly adopting responsive web design, despite a plethora of published statistics showing that responsiveness produces a better user experience.

Considering that 61% of users will never return to a website that is not mobile-friendly, adopting a responsive environment seems like a no-brainer. This fact alone should be a good reason for site owners to prioritize user experience and opt for a more responsive design.

 

Google loves responsive design

It's no secret that it is Google in recent years he has moved towards approach mobile-first. There are more users browsing from mobile devices than ever before, and it is becoming increasingly important that websites are easily displayed on any device.

The algorithm is most likely to rank a site that meets the requirements - by being fast and easy to use. Google favors sites that are optimized for mobile devices and have adopted a web design that adapts to mobile devices.

 

Benfiti responsive web design

The benefits of responsive web design are numerous and can greatly affect the business and the results that will be achieved. Here are some of them:

 

Improved user experience

Access to content that is appropriately customized on any device significantly improves the user experience. Good responsive design also improves readability, increases time spent on the site, improves interaction or, in the case of e-commerce, improves sales. In general, design and its goals have a better impact on business and users.

responsive-web-design-benefits-usability

Responsive web design is essential for creating a positive user experience. Happy customers are more likely to turn into subscribers, potential customers and buyers. A custom website is one of the many ways to ensure that users have a positive experience on your site.

Customizable web design makes web pages more accessible, faster and easier to navigate. This makes it easier for users to find the information they are looking for and usually encourages them to stay on your site. In addition, it can encourage users to return to your site in the future. And not only are users staying longer on your site, but they're also more likely to turn into paying customers or subscribers.

 

Faster site loading

Mobile users in particular have a short attention span. Research shows that visitors from mobile devices tend to leave web pages that take more than three seconds to load. If the site is not optimized for smartphones and tablets, it will take more time to navigate, which can frustrate users to the point of no return. Ensuring that your responsive website uses modern performance techniques such as caching or lazy load image will help improve the loading speed of your website.

a drawing of a mobile phone with a speedometer and the inscription loading below

Responsive websites load faster on both mobile and desktop devices.

 

Lower Bounce Rate

Responsive and optimized mobile site provides a much better user experience for the visitor. This makes them much more likely to stick around for a longer period of time and explore different areas of your site. Alternatively, if your site is not responsive, it is much harder to keep the visitor engaged and therefore more likely to leave the site quickly.

The result can then be an increase Bounce Rateand even lower your ranking for a particular search query.

 

More sharing on social media

When users like your content, they are more likely to share it with their friends. Having a user-friendly website makes it easy to interact with your website, enjoy your content, and then share it on social networks.

a picture of a laptop around which there are numerous emoticons of interactions from social networks

Although social actions do not directly affect rankings, they do help you increase your online audience. More social traffic means more users visiting your website, which could mean even more customers or subscribers to your business.

With well-positioned and visible social sharing buttons, your site will encourage users to share your content, reaching a much wider audience.

 

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

 

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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