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IGTV - A NEW PLATFORM ON INSTAGRAM

What is IGTV?

IGTV is Instagram’s way of interrupting the traditional TV experience and moving to a modern, mobile experience. Youtube has exploded in popularity in recent years, and due to mobile video material, the time teenagers spend in front of the TV screen has been reduced by 40%.

Everyone on Instagram can now open their own IGTV where they can share long videos. For now, videos can be 10 minutes long for most accounts, but 60 minutes for large accounts, and Instagram says there will be no time limit later.

IGTV releases videos based on your interests and when you follow them, and you can certainly search and watch brands and trends. Just like you can Instagram Story, you can share IGTV video with your friends via Instagram Direct.

There is still no advertising material because Instagram is focused on building the platform, but it is very likely that it will be.

3 things to know about IGTV

# 1 IGTV is for vertical videos only

As we said, IGTV is for vertical videos. Of course, you can technically upload horizontal video to IGTV, but that's not the best experience.

Vertical video makes it easy for everyone to feel how they can start creating, and instead of pressing to create professional videos on camera, vertical video naturally encourages you to shoot with your phone.

# 2 IGTV is like Youtube, not Netflix

While you can upload videos for up to an hour on IGTV, don’t expect to watch your favorite TV shows there anytime soon.

The goal of IGTV is to be more like YouTube and less like Netflix. IGTV is intended more for following your favorite brands or bloggers, instead of the Hollywood elite.

Instagram is trying to take a slice of YouTube and Snapchat pie by attracting to IGTV teens who are popular on these platforms.

# 3 IGTV is a mobile touch experience

While you won’t be seeing your favorite TV shows on IGTV, Instagram is trying to replace the mobile experience with traditional TV.

Just as when you turn on the TV and the show starts playing immediately, so when you open the IGTV application, the video will start playing automatically.

There are currently 3 IGTV categories: “For you”, “Following” and “Popular”

  • “For you” is a collection of videos that Instagram thinks you’ll like, made up of people you follow but also those videos that Instagram’s algorithm has determined to be there.
  • “Following” is a collection of videos of all the Instagram profiles you already follow
  • "Popular" contains all the videos that are in trend on IGTV.

Now that you understand more about how IGTV works, you are ready to create your own channel and post your first IGTV video!

IGTV can be a great asset to your business, depending on what you do.

If you want to on right way build awareness of people and users of INSTAGRAM and other social media contact us IMMEDIATELY.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
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Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
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DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
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We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

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Jusufovic & Partners
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We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

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Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

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Perfumery Diva
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We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
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Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

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Egrokorr Trade
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We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
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Igor Vidovic
AirSoft Polygon
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Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

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Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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