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What is IGTV?

IGTV is Instagram’s way of interrupting the traditional TV experience and moving to a modern, mobile experience. Youtube has exploded in popularity in recent years, and due to mobile video material, the time teenagers spend in front of the TV screen has been reduced by 40%.

Everyone on Instagram can now open their own IGTV where they can share long videos. For now, videos can be 10 minutes long for most accounts, but 60 minutes for large accounts, and Instagram says there will be no time limit later.

IGTV releases videos based on your interests and when you follow them, and you can certainly search and watch brands and trends. Just like you can Instagram Story, you can share IGTV video with your friends via Instagram Direct.

There is still no advertising material because Instagram is focused on building the platform, but it is very likely that it will be.

3 things to know about IGTV

# 1 IGTV is for vertical videos only

As we said, IGTV is for vertical videos. Of course, you can technically upload horizontal video to IGTV, but that's not the best experience.

Vertical video makes it easy for everyone to feel how they can start creating, and instead of pressing to create professional videos on camera, vertical video naturally encourages you to shoot with your phone.

# 2 IGTV is like Youtube, not Netflix

While you can upload videos for up to an hour on IGTV, don’t expect to watch your favorite TV shows there anytime soon.

The goal of IGTV is to be more like YouTube and less like Netflix. IGTV is intended more for following your favorite brands or bloggers, instead of the Hollywood elite.

Instagram is trying to take a slice of YouTube and Snapchat pie by attracting to IGTV teens who are popular on these platforms.

# 3 IGTV is a mobile touch experience

While you won’t be seeing your favorite TV shows on IGTV, Instagram is trying to replace the mobile experience with traditional TV.

Just as when you turn on the TV and the show starts playing immediately, so when you open the IGTV application, the video will start playing automatically.

There are currently 3 IGTV categories: “For you”, “Following” and “Popular”

  • “For you” is a collection of videos that Instagram thinks you’ll like, made up of people you follow but also those videos that Instagram’s algorithm has determined to be there.
  • “Following” is a collection of videos of all the Instagram profiles you already follow
  • "Popular" contains all the videos that are in trend on IGTV.

Now that you understand more about how IGTV works, you are ready to create your own channel and post your first IGTV video!

IGTV can be a great asset to your business, depending on what you do.

If you want to on right way build awareness of people and users of INSTAGRAM and other social media contact us IMMEDIATELY.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer