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Although it was primarily created as a platform for sharing photos, Instagram has changed over time and kept up with the novelties and needs of users. 

Thus, in 2021, Instagram announced that the platform is changing its focus and that as an application it is turning to creating "new experiences" in the form of four key areas: creators, Social commerce, correspondence and videos. The last mentioned area is the topic we will write about below.

This announcement came the same month when Instagram doubled its maximum length Instagram Reels, signaling a significant commitment to video.


Instagram Reels curiosities

Maximum video duration of 90 seconds

Although originally made to share videos of only 15 seconds, Instagram soon doubled the maximum video length for Reels to 30 seconds, to do the same again in July 2021 and reach 60 seconds. The move came just weeks after TikTok tripled the maximum length of their videos from one minute to three. In 2022, Instagram has once again increased the maximum duration, and from May 2022, some users can make Reels video in 90 seconds.


The recommended video format is 9:16

9:16 is the standard aspect ratio for vertical videos. If you want your Reels video to have a large range and number of interactions, this is the recommended format. Instagram also recommends a size of 1080 x 1920 pixels.

It is clear to everyone that Instagram Reels is intended for mobile format, and therefore users should avoid recording and uploading Instagram Reels videos in horizontal format - 16: 9.


The maximum size of Reels video is 4GB

Considering that Reels has a maximum duration of 60 seconds, 4 GB is more than enough to upload videos with the highest quality.

1080p recording is recommended, which most mobile devices support, while some even record in 4K, thus further increasing the quality of Reels video.


Instagram Reels with the most views

It's about Reels the most famous influencers from Senegal. This example shows us that sometimes the simplest ideas can have the most effective results, even when nothing is said.


9 out of 10 users watch Instagram videos per week

In August 2021, Instagram reported that 91% of recently surveyed active Instagram users said they watch videos on Instagram at least once a week. For marketers, this is great information - videos are reaching the audience and are becoming increasingly popular on the platform.


Reels has become Instagram's fastest growing format in the world

Over the past year, interest in searching for Instagram Reels has surpassed interest in Instagram Stories, reaching a peak of popularity around the first week of 2022. As audiences actively search for Reels and want to find out about the opportunities it offers, marketers should adopt Reels as part of your Instagram marketing strategy as soon as possible.


Nike has an average of 4.6 million views per Reels

Reels with the most views on the Nike profile has 6.7 million views, while the worst also has an impressive 3.4 million. Nike is just one of the big brands that Reels uses to attract viewers.

It can be concluded that Reels has become quite popular and a format worth publishing.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Mladen Radosavljevic - Senior Account Manager @Digitizer

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