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Undoubtedly, the trends on social networks are constantly changing. Whether it's news on social media, new social networks or changes in algorithms, strategies, or statistics, people from the world of digital marketing and business owners must be constantly up to date and informed, and the best way to do that is this. Reading the best blogs about the newspapers that are being introduced, but also remembering the most basic terms, without which no statistics would make sense.

Basic terminology on Instagram and Facebook

Facebook i Instagram are the two most popular social networks. Both for individual users and for all large companies. The interesting thing about these social networks is their statistics provided by their terminology as well.

Facebook and Instagram terminology and statistics provide us with an introduction to various data that are of great importance to us during the campaign. All data is available to us in the course of the campaign, from the beginning to its final results.

What is that REACH - REACH?

Reach or reach refers to the total number of people, ie. accounts that have seen your ad or post. Which means that if you have a reach of 250 on a post, it means that exactly 250 people saw that post.

Reach is divided into 3 categories:

1.Organic reach - the number of people who naturally saw your post in their news feed.

2. Viral reach - the number of people who saw your post because someone on their friends list interacted with it.

2. Paid reach - a number of people saw your post as an ad that you just sponsored.

Reach is a statistic of great importance and it is precisely this that needs to be addressed. Through reach, you check if your post is really good. If the post has a large reach, and a small number of interactions, it is a sign that something is wrong and that people did not really like your post.

Now that you know which all types reach There, the question is what kind of reach is actually best? The answer is simple. Organic reach is of the utmost importance. The reason for that is that I am alone Facebook looks at organic reach in the first 3 hours of posting and through it lets post to people in News feed.


Impression or display actually refers to the number of screens on which your post is displayed. It also means that if one user sees your post 450 times on the screen, each time it counts as 450 impression.

Many mix reach i impressions but the difference is obvious. Reach is based on the number of unique users, while in impressions counts every time someone sees the post. Thus impressions is always greater than reach.


Engagement or the interaction differs on Instagram i On Facebook

Na Instagram u engagement include:

1.Likes - the number of likes on your post

2.Comments - the number of comments on your post

3. Post Tracking - the number of times your post was forwarded via instagram direct

4. Saving the post - the number of times your post has been saved

Na On Facebook the engagement includes:

1.Likes - the number of likes on your post

2.Comments - the number of comments on your post

3.Sherovi - the number of times your post was shared by another user

4.Clicks - there are two types of clicks, the first is post clicks it counts when someone just clicks on your post and another is called link clicks and these are special posts that contain a link and it is these statistics that allow us to see the exact number of people who clicked on that link and went where you directed it.

There are also negatives engagement which happens if a user hides your post, unlikewater Your post or report it as spam.

Engagement misses and why is he important?

Na Facebook Engagement rate represents the ratio of the number of interactions and reach, multiplied by the number 100, in order to obtain the percentage, ie the probability of interaction on a certain publication or for a certain period.

While on Instagram it is the ratio of interaction and number of companions. This is probably the most important item, because that's how we see how much people really like the post. The bigger engagement rate, the audience has a greater interaction with the announcement. Too Facebook and Instagram just over engagement rate-and they play organically reach, which was mentioned at the beginning of the text.

As regards Instagram-and there is no official engagement formula, but you can use one of the ones suggested below, depending on what you are using it for.

I Facebook i Instagram they have a lot to offer when it comes to internet marketing. So take advantage of both platforms! Remember that some types of ads work better on one platform and some on another. Also, if your younger users are the target group, then the emphasis is on Instagram, and for older generations on On Facebook. There are many options and strategies you can use.

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Andrej Jovanović - Account Manager @Digitizer