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We have already written that it is video powerful tool when it comes to advertising. He almost confirmed this claim Google publishing the results of his research. Consider your personal example of how true this statement is. A product presented in a good video will definitely attract more attention. And probably lead to conversion. Maybe that's the answer to the question from the catch, how to increase the chances of selling?

How many times does a person need to hear a brand slogan to remember it?

As awareness of a brand grows, so does its sales. This can be a big challenge, especially for small businesses. Visibility is one of the main conditions for penetrating the desired market.

Statistically, in order for a brand to enter the minds of customers, it is necessary for consumers to hear its slogan or see its logo 5 to 7 times. After that, they will take your brand into consideration during the next purchase. If they are satisfied with the product, they will buy it, as well as some others from the range, again. Best of all, it will recommend your brand to others, which will lead to a jump in sales. (source Dinarides)

How to increase the chances of selling with video?

Iz GoogleThey stated: "For more and more customers video is irreplaceable when making a decision to buy a product. In fact, more than 55% of customers worldwide say they use video posting when deciding to shop at a store. “

Google says the video is dominant

Google has published the results of its research according to which 55% of consumers use video announcements to research a product and make a decision to buy it. According to Google-The video affects clients in three ways. First, the video serves as a reminder to people of the products they currently need. Second, video allows customers to expand their knowledge of a particular product or service. Thus giving them greater security and self-confidence when making a purchase decision. The third ratings left for the video are actually ratings about the product itself. They can have a big impact on a customer’s decision to buy that product. Video ratings are one of the most reliable forms online evaluation. That is why they are very influential when making purchasing decisions.

 

One of the biggest advantages of video is that it can attract the customer's attention through various communication channels. Also at different stages of the sales funnel. Given that television was the most profitable medium for advertising, it is no wonder that video advertisements on the Internet are its legitimate successor. Video provides all the benefits that television advertising has brought. With additional bonuses in the form of showing at any time, sharing via social media, live streaming and new technologies that allow viewers to communicate with the video in real time.

How to use video?

An important question that arises here is when, how and which videos customers actively use in the buying process. Google He also tried to answer this question: "Although buyers like to see authentic author reviews, there is also an important role for the trader in the process. Think of ways your brand can show itself to meet a current need, whether it's advertisements that inspire ideas and inspiration or provide more in-depth content. answering customer questions and help people make purchasing decisions. Customers eager to explore can reward you with purchase and loyalty to your brand. “

 

With all the exciting news that technology development brings us, it is certain that video will become even more customized, engaging, interactive and financially lucrative for those marketers who are smart enough to take advantage of its capabilities. The percentage of 55 percent of Internet users who say it is video lesson the deciding factor in their decision to buy a product is not in the least a figure to ignore. And it’s certainly pathetic of ways to increase your chances of selling.

Made by Vladimir Bojic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
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Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
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DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
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We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

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Jusufovic & Partners
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We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
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We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
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We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
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Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
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We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
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We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
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Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
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We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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