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It is important to choose your pictures carefully. An image that is not related to the content on the page will be confusing to the user, and an image that is blurred or poorly cropped will only make your page bad and unprofessional. Make sure that each image you use has a clear relationship to what is on the page and that it looks good.

Image optimization for web and SEO

Images are very important in trying to make your content accessible and appealing to users, and therefore it is image optimization for websites one of the very important factors SEO-and. Image optimization is the process of creating and delivering high quality images in an ideal format, size and resolution to increase user engagement. It also includes precise tagging of images so that search engines can read and understand the context of the page.

First, images give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.

You need to be careful not to use images that you do not have the rights to, but you can find a lot of resources online that provide free images that companies can use. freepik.com, Pixabay.com are just some of the sites with quality free images. 

Adjust the image size

Prema research images on average make up 21% of the total weight websites page. Since images consume more bytes than any other part of the site, their size definitely affects performance. If you reduce the size of the images without compromising their quality, the loading time of the pages improves, and thus the experience of site visitors.

Large images slow down the site which affects the poor user experience. If we state that a delay in loading a site of one second leads to a drop in conversions of 7%, and that about 40% of people leave a site that takes more than three seconds to load, then it certainly becomes clearer why image optimization for websites important.

Image size and file size are not the same thing. Image size refers to the dimensions of the image (for example, 1024 to 680 pixels). File size is the amount of space required to store it on a server (e.g. 350 kilobytes).

Images of higher resolution and larger dimensions significantly slow down page loading. Image optimization for websites requires reducing the file size in order to work well on websites-u. It is also important to choose the appropriate photo format. PNG, JPEG and GIF are popular formats and each has its advantages. Choose the appropriate format depending on your needs.

How best to adjust the size

There are a number of tools that allow us to do this job. It is important when optimizing images for the web to take into account the right compression ratio and preserve image quality. Ideally, you should experiment with file types and compression rates to see what works best for each image. Many image editing tools, first of all Adobe Photoshop, have the option "save for the web“, Which automatically minimizes file size while optimizing image quality.

If you are not used to it Photoshop-and or you don't have someone to do it for you, there are a number of quality tools that can help with this job. Our recommendation is a photo compression tool tinypng. Com.

Another option that helps with the problem of photos on the site is to use CDN-And (content delivery network). CDN is a network of servers located in different geographical locations, which allows a shorter period of response to requests, and thus faster loading of the site. Google-ov CDN is located at the following address. There are numerous offers CDN-and, and next Google-this are some of the more famous CloudFlare, cachefly, Keycdn ...

Name the pictures carefully

Choosing the right file name is important for SEO site and for ranking image search results. Before uploading any image, give the file a relevant name that will include relevant keywords. File names should make sense for both search engines and people.

Alt text ie alternative text, or as they are most often called alt tags, are used to describe the appearance and function of the image on the page. Their purpose is multiple. In the first place, visually impaired people will use screen readers to hear what is in the picture. Then, if for some reason the image cannot be loaded on the site, this text describing what is in the image is removed instead. And no less important, they indicate to search engines exactly what is in the image, thus helping the image to be properly indexed (allowing the image to be displayed during a specific search, ie searching for certain keywords).

Add images to a Sitemap

Google encourages site owners to send them Sitemap to help them better index your pages and add them to the index. They also allow you to include images in your own Sitemap or create a separate sitemap for the image to send.

If you use Ltd., there are plugins which you can use to generate Sitemap for images, such as Google XML Sitemaps for pictures. By giving Google-In clear information about the images on the site, you increase the likelihood that they will appear in Google image search results.

Digitizer is there to remove all your doubts and tell you what is good digital marketing. Contact us today.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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