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It is probably not difficult to assume that most people are familiar with the basic idea hashtag- this one. Hashtag is used in posts on social networks so that they can be searched by topic. But knowing the concept is certainly not the same as understanding. It is important to understand how to use them properly and how on each of the platforms on which they are used.

Hashtag is a way of organizing and sorting the content of social networks. You can use it on any of the social networks to find topics that interest you. You can also search through Google-and.

What are they for and how are hashtags used?

From the user's perspective, hashtag-s are used to categorize content, which facilitates the discovery of new or related articles and insights. Therefore, when misused, people looking for new content must dig through irrelevant, miscategorized content to get what they are actually looking for. You don’t want this bad user experience to be associated with your brand!


When used improperly they can have a negative impact on yours engagement.

Still, when it comes to Instagram the story is a little different. Much more hashtag-Use these, you will have more commitment-and.


They certainly bring more benefits when you know what you are doing. Using them on the post is really simple. Simply add a # sign in front of a word or phrase, without spaces or punctuation. You can also include numbers. Printing hashtag-and it's simple enough, but there are some subtle nuances that you should be aware of in order to get the most out of them.

A few general tips

  • Don't rush using it hashtag every few words. 
  • Number hashtagThe ones that can be used depend on the platform you are using, but in most cases, one or two can have a large enough impact.
  • Let yours hashtag-they be short and striking, instead of trying to use many words in one tag.   
  • Don't try to be too smart or weird. If you choose a label that no one is looking for, you will not benefit too much from your marketing.     
  • Using hashtag-s that are detailed and specific will lead to better results than broad or general ones. Rather, they can cause your content to be lost in a sea of ​​unrelated content.     
  • Don't try to force hashtag-s for each post. Instead, use them only when they add value to your post and are likely to stimulate conversation and interaction.   
  • Hashtag-these can also be used to research competition. Search with them and you will find relevant content related to your topic.

How to get the right hashtag

We all agree that the primary goal is to present our post or advertisement to as large an audience as possible. The point is to try to think in a unique way about the problems and opportunities you are facing and how you can reach out to clients. 

Try to put yourself in the position of a client. What might interest them? What are the terms they probably use on social networks, primarily on Instagram-u. Creating a profile of your potential client can be very helpful in this case (buyer person). If we try to better understand the needs and attitudes of potential clients, we can certainly expect better results.

There are many ways to find the best hashtag-s for your messages, and they will differ on different posts.

Yes, hashtagThese can be a little confusing, but try to make things easier and simpler for yourself. To get started, make a short list on your phone or computer that you can copy and paste into posts. With a little research and the more you use them, you will see who they are hashtag- These are relevant to you and your community and you will start to expand your "vocabulary". It will be a different story soon and you will see how fast your circle of followers can grow.

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Made by Andrej Jovanović - Account Manager @Digitizer