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If you do not use Instagram Story on your business profile, you miss a lot. Not only that Instagram Story Fun and creative is already one of the best ways to increase your engagement, brand awareness and even sales.

Why is Instagram Story a powerful tool for your business?

With over 500 million users daily Instagram Story is a great way to reach new potential customers and build a stronger connection with existing ones.

Instagram Story first appeared in 2016 and has since become increasingly popular on the platform. It is an interesting fact that it is average number of posts on Instagram Feed-u from year to year decreases from when Instagram Story appeared.

Expecting your audience

As the expectations of the audience grow and change from year to year, it is up to you to adapt and place what you want with the audience.

Your audience expects an authentic and closer connection with the brand they support. For that reason, they are 24-hour Instagram Story fits perfectly into what you actually want.

Story it allows the audience that follows you to feel like they are participating in everything that is happening, especially when it comes to it Instagram Story Live which gives the audience the opportunity to follow the events live.

Instagram Story highlights

Instagram Story highlights-and appeared in December 2017 and completely changed the game. For users of ordinary Instagram profiles, they do not represent a significant thing, but they are of great importance for business profiles.

Highlights-and are located just below the profile biography and should therefore be used as an opportunity to extend the biography of your business.

In yours Instagram highlights- everything that could not fit into a short biography should be emphasized. You are given the opportunity to tell people who visit your profile: Who you are, what and why you do it, what your benefits are, and to show them the product or service you are selling.

Instagram hyperlink

Instagram hyperlink the feature is only available to profiles that have more than 10 followers or if you sponsor your post. If you belong to this group that has 10 thousand followers, then you have the opportunity to join your own Instagram Story turn on and hyperlink.

As we know Instagram does not allow the possibility hyperlinknowhere except in the biography (Instagram tries to keep us in their application and they succeed) so that the possibility of adding hyperlinkand considered a great advantage.

Take advantage of this by including a clear call to action, such as: Look now, book now, just today, and other specific calls to action. 

Near highlights-a hyperlinkand there are other interesting ways to attract your audience and get them to react, but just as a magician never explains his tricks, so we have to keep some things to ourselves and our clients. Social networks are a powerful advertising channel, and we know how to use it.

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Andrej Jovanovic - Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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