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When you read the title of our new blog, the first thing that probably comes to mind is tracking the current position of the site on search engines for certain key words or phrases. In fact, the answer to the question of how to track keywords can have several solutions. What we will actually focus on in the text is how to track the keywords that users have brought to yours websites website. What are they searching for, and what did your content display as an adequate response to their query.

This information can be of great importance in order to be able to assess the quality of the content on the site, which parts meet the needs of users, and which parts of your content require work on them or perhaps even be permanently removed from the site.

Keywords are phrases that users type into search engines to find the content they are looking for. In this text, we will show you how easy it is to see the keywords that people use when coming to yours websites website.



What is keyword tracking and why is it important?

Keyword tracking is basically the activity of tracking the position of your site for certain keywords in search engines such as Google, Bing itd.

Keyword tracking helps you see important metrics such as what keywords people use to find your site, so you can focus on the content and keyword phrases that bring traffic to your site.

When it comes to optimization for WordPress sites, users are encouraged to research keywords and add relevant keywords to their site. This helps your site to rank in search engines.

But what many beginners don't know is that search rankings change quite often. If you are not constantly up to date with changes and are not constantly working on improving your content, you can easily lose the positions you previously had, and thus the traffic on the site. Updates Google Algorithms can often cause your pages to rank or decrease for certain keywords. When you know exactly how (through which queries and keywords) people find and use your site, you can much more easily create a strategy and try to maintain and improve search engine rankings.



How do I track the keywords people use to find your site?

The best way to track the keywords people use is to use Google Search Console-e.

Google Search Console is a free tool that offers Google to help site owners track and maintain the presence of their pages in the results Google search. If you haven't already done so, you need to add your site to Google Search Console-u. About how to do it you can read here.

When you add websites site u Google Search Console, you will be able to use it to monitor your search list. To view your keyword positions, click Performance, where you will be listed at the bottom of the screen all those phrases that were used in the search, and which brought users to the site.

You can also look at keyword rankings in Google analysts. Simply log in to the dashboard Google analytics and go to Acquisitions »Search Console» Queries. Search keywords will be listed in the search query column. For each keyword, you'll also see its CTR, number impression and average position.

Another way to get this information is by using Monster Insights plugin-and. MonsterInsights je Plugin za Google Analytics za WordPress. It allows you to easy to install Google Analytics WordPress-u and shows you reports that can be read inside yours WordPress control panels. The advantage of this method is that all data will be available to you within the control panel WordPress-a. Make sure it is yours Google analytics linked to Google Search Console-om.

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Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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