Printed material is less and less used for marketing purposes and the digital world has been around for a long time…
"Design thinking" is a skill that is most often attributed to designers and their talent. However, what "Design thinking" really is is, first of all, a carefully designed strategy based on the understanding of users and the experience with which we come up with creative ideas, ie solutions that attract attention.
How do you think as a designer?
Therefore, in this topic, we will try to show you how to think as a designer and how it can affect your brand or business.
Thinking about design begins with the need to create an image of the brand and values that will clearly communicate with your target audience. That is why it is perhaps most important to move into the shoes of users and offer visual solutions that are close and pleasant to them, instead of promoting your design skills.
Design is just a guide to keeping the end user at the center of the process, where it belongs.
Innovation is one of the most important goals of design. Fresh ideas and ways of communication are not a matter of aesthetics but of identity and content. As tastes are different, design based on subjective factors such as beauty should be avoided, but focus on original and innovative solutions with a clear message that will attract attention and be remembered by users.
You offer solutions
One of the steps in the design process is to understand the shortcomings of the market or brand, as well as the problems that these shortcomings cause to users. In addition to critical analysis, it would be ideal to come up with practical, graphic solutions through "design thinking".
Design thinking should clearly define the steps and actions that designers should follow during the project. At the same time, as it is a way of thinking, it is important that they are not understood as rules and instructions for use, but as guidelines that you can and do not have to follow during the process.
Design should start with the ability to observe and understand users. That is why it is important to have a more accurate and clear picture of the target group.
Designers need to understand the emotions of the users and try to identify with the target group in order to clearly see their needs.
During the research, we should ask as many questions as possible "why?" And so we come to a clear definition of what users want. It also helps us get a tangible goal to strive for.
Start with a piece of paper and try to sketch as many solutions as possible. The first associations can be useful, but it is unlikely that their realization will be what you are looking for. So, work out as many ideas as possible, even the ones you don’t think are good enough.
Most have their own technique for creating ideas and some of the most famous are brainstorming, mind mapping, sketching and others. If you have the opportunity, it is good to listen to some of the ideas of users or associates.
When you have a solid bunch of ideas, it's time to think and sort them and do the selected ones on your computer. Make sure you keep your ideas on hand, as you may need to try alternatives in the next step.
The prototype was quickly built, a test version of the final solution. You can think of a prototype as the materialization of an idea.
Prototypes are only important in mass production projects to avoid unnecessary costs. Many ideas that look great on paper are not so in the final version.
For some projects, instead of a prototype, it will be added mockup. Simply, it is important to create a clear enough idea of how the product will look and function in the shortest possible time.
So, for "Design thinking" we could say that it is a process of creative innovation with a focus on customer needs.
Made by Sava Spasic - Senior Graphic Designer @Digitizer