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Are you confused by one of the most popular social networks Worldwide? Have you ever wondered what TikTok could mean for business? TikTok, it seems to some to be a video app that only serves teens for karaoke, but it’s actually much more than that.

If you use TikTok correctly, you can present your business or product to a huge audience. According to the statistics you can see in one of our previous blogs - What is TikTok?, you can actually see how serious TikTok is a social network for business.

Of course, TikTok is not the right platform for every type of business, and here's how you can determine if it's for yours.

Learn how to use TikTok for business

The last thing you want to do is join a social network and look like you don't know what you're doing. To avoid being bypassed by users, you need to study the platform. By studying the type of content and functioning on TikTok as well as communicating with other users of this platform, your company can fit in naturally. This way you can determine if TikTok is for your business.

TikTok deals with entertaining and visually appealing content. If you look at the TikTok trend page, you will come across tons of funny videos that have been posted on one of the hit songs.

TikTok is primarily used by people between the ages of 16 and 24, so you need to connect creatively with them if you want to succeed on the platform.

Make fun content

Now that you know that TikTok is about fun and creativity, it's time to create your own fun creative content. 

Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok. In addition, one of the biggest advantages of TikTok is that you do not need to make expensive and professional videos. Just take out your smartphone and start recording.

Run the hashtag challenge

Another way to promote your business on TikTok is to run a hashtag challenge. This is a challenge when you encourage TikTok users to create or re-create content and add a branded hashtag to it.

For example, the Guess brand was one of the first companies to launch a hashtag challenge. They encouraged TikTok users to film themselves wearing Guess's new line with the hashtag #InMyDenim

A fun hashtag challenge not only promotes your business, but also brings user interaction and engagement.

Cooperation with influencers

TikTok influencers still don't have a huge impact, but they are slowly gaining it and you can work with them to expand your reach on the platform. 

Generation Z usually opposes anything that looks like a traditional ad. So, working with TikTok influencers can really help you connect with that generation of users.

To get results from TikTok influencer marketing, just make sure that the impact will affect your target audience. To find the right influencer for your business, you need to know exactly which audience is following it.

Does TikTok make a little more sense now? If your business has a younger target audience, TikTok is the perfect place to get their attention. Use these tips to make the most of your TikTok promotion strategy.

Made by Andrej Jovanovic - Account Manager @Digitizer