Skip to Main Content

Pictures and photos are what first attract users' attention. It is precisely for this reason that the quality of photos is one of the most important things for promotion brenda. Hiring a professional photographer who, in addition to knowledge and experience, also has adequate equipment is, in the main, the best solution, but often expensive. On the other hand, with the development of mobile phone cameras and knowledge of editing and retouching techniques, an enviable level of photo quality can be achieved.


How rareshare photos?

What these techniques are and how to use them correctly, we will try to explain in the rest of the text.

Even if we look not only from the business side, people strive to have the best possible photos, social networks are the best example of that. Along with the social networks themselves, there are also a bunch of apps that offer some basic sets of filters for beautifying photos. These filters can be useful, but the problem is that they are recognizable and mostly automated. That is why it is necessary to master some of the professional image editing software, of which, of course, it is the leader Adobe Photoshop.

When talking about photography, you will often hear terms like "retouching", "editing", "editing" or "post production" which may be confusing but basically mean the same thing, how to make a photo look better.


What is the purpose of retouching?

The primary goal of photo retouching is to remove all imperfections from the image. In addition to correcting blemishes and unwanted elements, retouching also includes correcting the lighting in the image, colors and tones, contrast, as well as converting a color photo into black and white or a raster of another color, as well as somewhat more demanding operations such as deleting and adding elements and creating plans or depth of photography.


What does retouching mean?

Retouching does not necessarily mean correcting irregularities in photographs. There are also frequent examples where it is necessary to modify the exposure or temperature of the photo in order to better match the aesthetics of the brand, moving from cold to warm tones and vice versa. Professionals may also use the term "white balance".
White balance refers to harmonizing all colors and tones with white, i.e. elements in the photo that are white in color. Thus, photos can be warmer if white has red, yellow or orange tones or cold if white has blue or purple tones.

What do you get from photo retouching?

There is no doubt that apart from aesthetics, retouched photos also contribute to the brand's business. Especially, for example, when it comes to restaurants, where retouched photos of dishes look tastier, or online shops, where clearer images of products promote their sales.

In terms of marketing, retouched photos help visual identity and the authenticity of your brand. Such photos especially make a difference when it comes to social networks or a website.

Of course, as in everything, retouching should not be overdone. Try to ensure that, regardless of retouching, your photos still look natural, because apart from looking unattractive, they can also mislead your target audience.

Since photos are only one of the segments of the visual identity, it is important to make a plan for what kind of photos you need and where you will apply them.

The retouching process

The first thing you should think about in the editing process is framing or composition. It largely depends on the format or dimensions you need for your photo. Make sure that the details that are most important are also the "oldest" according to the visual hierarchy.

Next, you should remove unwanted elements that unnecessarily distract attention from the photo or disrupt its harmony. Some photos look much more effective if, for example, you just "blur" the background.

Also, it is important that if you add graphic elements, such as a logo, text or icons, they do not disturb the harmony of the photo, that is, that they fit in as naturally as possible while still being legible and clearly visible. This can lead you to correct the lighting, tones, colors and contrast of the photo.

Photo retouching may seem complicated and you may not achieve the desired effects right away at the beginning, but over time with experience you will notice the differences and progress both in speed and quality.

Finally, keep in mind that there is a big difference between commercial, documentary and artistic photography, so you should be careful about the extent to which you retouch them depending on the purpose.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer