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mobile-first indexing becomes one of the most important items in optimizing everyone website site. The change that is Google Gradually introduced in the last couple of years it has become very important for SEO. Therefore, in the new text, we present some tactics that help you optimize your site for mobile-first.


How to optimize a site for mobile-first 

Willingness to switch to mobile-first indexing and optimization for him are two different things. Here are some great tactics you can apply to ensure you're not only ready mobile-first, is already yours website a site optimized to maximize conversions.


Speed ​​up the site

There are several tactics that suit how to optimize a site for mobile-first. When it comes to conversions and overall user experience (UX), we recommend starting with speed website site, with a particular focus on mobile devices. About the growing importance of speed we wrote here.

One of the main tools for speeding up a site on mobile devices is AMP. The AMP project is an open initiative to improve the mobile ecosystem. It allows you to load your own website pages much faster than plain HTML. Google it also caches your content to its own cache to speed up loading even more. All of this results in a much faster, more elegant user experience and in turn should lead to improved visibility in search results.

If currently yours website the site works well on mobile devices, delivers good UX and loads quickly, by switching to AMP you will get very little. We would always recommend a complete overhaul of your mobile version of the site, before deciding on any changes.


Make navigation easier

One of the most important elements design website site is navigation. Navigation is exactly how it sounds - how someone navigates your site. If yours website The site lacks efficient navigation, it will not be as effective for your business as it should be.

Site visitors usually want to know three things during the visit: "Where am I?", "Where have I been?" And "Where else can I go?" By visibly displaying these answers in their navigation structure, there is a greater chance that the visitor will stay on the site longer. , thereby increasing the likelihood of conversion.

An organized and transparent navigation system acts as a roadmap to direct visitors to various pages and information on your site.

Easy navigation allows visitors to explore the site in more detail and learn about your products or services, increasing their confidence in your brand. If a visitor can easily navigate your site, the chances of him leaving it immediately are lower.


Customize the content

What is one of the very important things that affects primarily the user experience, and thus the overall performance of the site, is the customization of content for use on mobile devices. 

Switch to mobile-first indexing will have a greater impact on your site if the content is not customized. Most sites have content adapted to display on desktop with computers. If any of this content is missing on your mobile, you may not be ranked in the future.

Even if you are responsive website site, you may need to consider some design changes to optimize the mobile experience.

Google has already said that sites will not be penalized for "hiding" content behind a drop-down menu. They understand that space on mobile devices is limited, so it makes sense not to show users all the content at once. They also said that they will search for all the content that is in the drop-down options, so use them wisely as part of your design for mobile devices.

Do not use Flash animations not by chance. For starters, from the end of this year Chrome it will no longer be supported at all, and we believe that all other search engines will follow it. Use HTML5 or Java to add those cool interactive elements that can be very engaging and fun. Too pop-up use the elements sparingly and carefully. There is no doubt that they are necessary and very useful in certain situations. But there is nothing more irritating to a mobile device user than when it is pop-up blocks them from reaching the desired content.

Simplify payment

A segment that is especially important for those who have an e-commerce site. Online sales are on the rise. This has been particularly pronounced since the declaration of a pandemic and restrictions on movement.

According to the data Think with Google, 85% of customers start shopping on one device and finish it on another (or in a store). This could change if the mobile payment process is simplified as much as possible. Simplifying this process, especially on mobile devices, is a great way to speed up the process and reduce conversion barriers.

Minimize the amount of information you request from the customer. There are many other ways you can access this information. Make payment on the site as simple as possible and without asking for unnecessary information. Related to this is the already mentioned facilitated navigation, as well as the elimination of all those elements that can jeopardize the user experience.

Given the fact that a large number of people do not finish shopping on the same device, giving people the opportunity to save their cart for later (without the need to sign up) is a great way to get the conversion done in the end. If it is clear to the client that the basket will be available to them later, it is a good way to return and complete the purchase.

To successfully answer the question of how to optimize a site for mobile-first indexing, businesses will have to start thinking this way. mobile-first should be the first in thinking when making website site.


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Made by Nebojsa Radovanovic - SEO Expert @Digitizer