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The best way to meet the audience that visits your site is through traffic statistics, and that's what Google analytics provides absolutely free. In this article, we will write about why Google Analytics is an important tool and how to most easily set up analytics on WordPress website.

The primary goal of any site is to attract as much traffic and visitors as possible. Google analytics helps you devise an adequate data-based strategy by showing you statistics that are crucial.

What is the easiest way to set up analytics and see who is visiting your website?

This part of the analytics gives an answer to the geographical location of your audience, which search engine the user used to visit the site. There is also other important information such as screen resolution, JavaScript support, Flash support, language and more.

This information is extremely useful and can help you in many ways. You can use this user information to make sure your site is compatible with your audience. With them, you will be able to match the site with the technical capabilities of most of your visitors. This will increase the quality of the user experience, which has a very positive effect on the overall evaluation of your site and certainly has a positive effect on SEO.

 

What do people do when they are on the site?

You can track where users go when they are on the site, how long they stay on the site and what is the pageview rate (Bounce Rate). Using this information, you can reduce the bounce rate and increase the number of pageviews (Pageview). You can also identify the most popular articles, articles that are not so good and what and what content your users are looking for the most.

 

When do people visit the site?

You can choose the time when you will publish your post, guided by the analyst of the most visited period during the day. So you can adjust the time of publishing the content with the period of the highest traffic of the site

 

How do people find a site?

This analytics section shows where users came from (for example: search engines, direct links, referral traffic). It also shows you what percentage of visitors come from each of these sources. Google analytics gives you an overview of each of these categories. If it's a search engine category, then it shows you which search engine had the most traffic, Google, Yahoo, Bing itd.

 

How do people communicate with your content?

Google analytics shows how your users interact with the content of your site. It shows you what percentage of users clicked on which link on your site and more.

By looking at user activity, you can tailor your content to your users. It helps to focus on those strategies that give results on your site. Simply put, don’t guess but focus on statistics that are important and make data-based decisions.

 

How to put analytics on the site?

Google analytics is completely free, and all you need is Google ie gmail registration order. Follow the steps to see how easy it is to set up analytics. The registration process is quite simple. Once you do gmail account, if you do not already have it, you should visit Google analytics to apply. The steps that follow are very intuitive and very easy. You will be asked to name your analytics account, and you will determine this name yourself.

The next screen will allow you to choose between website-site or mobile application. Be sure to select an option Web, since we want to track traffic on the site. 

After that, the screen on which it will be displayed will be displayed tracking code for you website-website. This code may be necessary in the next steps of setting up analytics.

So once you've set up your Google Analytics account, you need to choose how to place your analytics on your site. In the following text, we have decided on the easiest way to do that, and that is with the help of the MonsterInsights plugin. This is the most popular plugin for this business, and it is used by over a million sites.

The first thing you need to do is install and activate MonsterInsights addition. See our step-by-step guide to installing this for more details WordPress Plugin-and.

Upon activation, the plugin will add a new menu item labeled "Insights" in you WordPress admin panel in the left bar. Click here to start the setup MonsterInsights-and.

First, you will be asked to select a site category (business, blog, or online store).

Then you need to click on the "Connect MonsterInsights".

After that, a window will appear asking you to log in or select Google the account you want to use. Then you will be asked to allow MonsterInsights access to your Google account analytics.

The final step is to select an account on Google analysts, who want to track. Here you need to select the account of your site that we created earlier, and then click the button "Complete connection" to continue with the installation.

MonsterInsights will now connect Google analytics on your site, and this is also the solution for how to easily place analytics on a WordPress site? You will then be asked to select the recommended settings for your site. The default settings are the best option that suits the vast majority of sites 

The best part about MonsterInsights-u is that you can view your Google Analytics reports within your own WordPress control panels. Simply click the Reports button under Insights and your analytics reports are in front of you.

That is all. You have successfully installed and installed Google Analytics on your WordPress site. Keep in mind that Google Analytics will need time before it starts showing analytics. This is the answer to the question of how to most easily set analytics on WordPress website.

 

If you want to get acquainted with the basic terminology Google analytics see our text on this topic.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer