Skip to Main Content

If you want your presentation to be seen by as many people as possible in the shortest possible time, and for it to attract attention and have the best possible effect, one of the best solutions to make explainer video.

Explainer the video is short online, a marketing video that explains your company's product or service in more detail. It is mostly set to landing page, home page or on the page of a specific product if it is in question online Shop.

It is not always enough to simply turn on the camera on your phone and record your presentation because there is a risk that, no matter how interesting your presentation may be, you will not hold the attention of the viewers. So we will try a few simple tips to help you keep people's attention as long as possible and how to make it interesting explainer video.


How to make an Explainer video step by step?

 First of all, it is important to do storyboard. Some kind of script or sketch of what your video will look like. The better and more detailed storyboard make it easier for you to take further steps. Otherwise who can know your product or service better than yourself.

the hands of designers drawing a sketch for a storyboard

The next step should be voiceover. In this step, it is very important to take care of diction. So clear and distinct pronunciation of words with all punctuation marks, accents and emphasis on words that are important. There are robots that is, applications who can do it for you.

This method is simpler and certainly cheaper, but you will have to take care of the word emphasis and timing yourself and enter it manually. On the other hand, it is possible to hire professionals who will do it for you. Actors, radio or TV announcers or simply hired freelancer-e for example.

a black microphone laid on an orange table

Then you need to decide how you will present it. It's just that not everyone is able to pay for high-definition video, so hiring fewer people will save you money and probably time. In addition, the animation or illustration of your presentation will be much more appealing and will offer many more possibilities than a simple shot. There are several applications on the Internet to help you explainer finish the video as soon as possible. First of all, because they use ready-made elements, that is asset, which you can use for video. E.g Doodle or Toonely.

We believe that we should not emphasize how important it is to harmonize image and sound. That is, the picture follows what the speaker is saying at that moment.

Also, the advantage of these applications is that you can use some of them graphics programs to design individual scenes themselves.

It is recommended to insert some ghost illustrations or scenes that would definitely refresh your story. However, be careful not to overdo it, because there is a risk that potential customers will take you lightly.

drawing with funny cartoon characters

Additional elements for the Explainer video

Now that you already have the basic elements of yours explainer the video could be enriched with additional elements such as prime music and subtitle. The apps we’ve already mentioned already offer some of the music themes or sound effects you can use. It is important that the music theme follows the theme of the video and that you do not choose recognizable themes because you may encounter obstacles such as copyright.

Subtitle is needed because many people watch the video without a tone so as not to disturb the people around them. You can also use some of the existing applications on the Internet here. When choosing, it is important to consider whether you can upload-you hear your video or it must be online but also take care to check if you have generated it automatically, because such robots still make mistakes with words that are pronounced the same, but have different meanings in the text. (For example, they write in words for instead of the number 4).

In the last step, except for yours website, you should also "hang" the video on some of the globally known sites such as Youtube or Vimeo because it will definitely help your company's marketing.

To conclude, Explainer video and if it is used for business communication and requires a dose of seriousness, it is necessary to keep the user's attention and have a "drinkable" theme or tone because it should be assumed that people will mostly watch such video in their spare time and it is not recommended that such video lasts longer than 5,6 minutes.


More about the importance of visual identity for business you can read here.

Made by Sava Spasic - Senior Graphic Designer @Digitizer