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As the number of content sharing platforms increases, and thus the growth and advancement of those platforms, there are more and more ways to bring users to the site. Also, the number and types of opportunities for publishing content within the platform are increasing. One of the key questions is how to increase the number of clicks on the desired links in our content?

In one of previous blogs we have written about these possibilities and certain types of posts with hyperlink-om, more precisely about the ordinary Facebook Hyperlink-in a slightly different form of hyperlinking - Facebook Carousel-u. 

In addition to them, there are many other ways to publish content and send users to the site, and in the continuation of this blog you will learn about some possibilities that can lead to increased interaction with users (more precisely clicks), and with the help Facebook business manager-and.

 

How to increase the number of clicks on Facebook Hyperlink?

As we wrote in this M blog hyperlink the publication allows users to connect with other content on the Internet, more precisely to take them to another websites website (Youtube video, etc.) by clicking on the photo that was pulled from that site, and it may look like the next photo.

In this situation Facebook pulls featured picture from the site, and despite allowing other photos to be added within the same post (picture below), there is no option to select the desired photo you took exclusively for this post on Facebook-u. 

Specifically, you can add a photo you took but when you want it to remain the only one, you will not succeed because Facebook it does not allow.

You can add a few more photos and do so Carousel post which is also a great choice, but now the idea is to post one desired photo that was taken for that post, with the goal of increasing the number of clicks. 

If you sponsor posts, such a post, with the posting of the desired (clickable) photo can be made in Facebook Business Manageru, where you are not limited by the 16: 9 photo format, as is the case with a normal setup hyperlink publications.

 

Creating a hyperlink post in Facebook Business Manager

Since in this text we will show the key steps of making hyperlink posts, with a detailed description of all the steps of creating a drip, we can deal with in one of the following blogs.

At the beginning of creating a sponsored post, you need to know what your goal is and choose what you want from what is offered. In this case, it is the answer to the question of how to increase the number of clicks on the post, and therefore it is necessary to choose Traffic.

When selected traffic, switches to ad set, where you set the audience you want the post to reach, the platforms, and where the sponsored post appears (Facebook, Instagram, Audience Network, Messenger), as well as the budget and duration of the publication.

After that, we move on to creating the ad itself, ie. sponsored posts. You should know that there is a possibility to select an already published post located on Facebook feed-u but since we want to make a new post, which will click to lead to the desired destination, in this case we choose Single image or video and we add a visual.

In addition to increasing visits to Landing pages on the site, this way you can increase the number of views on Youtube channel, and the probability of increasing the number of subscribers is growing. And if Facebook it doesn’t like hyperlinks that distract users from their platform and usually gives them less organic reach, this is not the case with sponsored posts.

Once you've selected the photo you want for a sponsored post, you'll need to copy and paste the URL from the site. After that, you move on to creating a description of the post, and there is also the possibility of changing the shortened link that is visible, Headline, description below as well CTA button-a (the choice is greater). After these settings, the post is ready and you can play it.

Such a post, which is not found on Facebook feed-u, is the so-called dark post which is displayed only to the selected target group. It can also be published on the feed, in the same form and thus contribute to increasing the number of interactions, as follows:

Click on Page posts from the big menu of Facebook Business manager a new window opens where in the new, smaller menu, there is a selection Published posts, Scheduled posts i Ads. Since this is a sponsored post, we choose Ads, then we find our post and over Actions we click on Publish. So the post will also appear on the Facebook page.

What does the analyst say?

And what does the analyst say? How to increase the number of clicks on the post, ie is our strategy successful? Facebook Ads Manager shows that CPC (Cost Per Click) tested publications only 0.01 €, while analytics with Youtube-a shows a significant increase in video preview colors over the duration of the sponsored post on Facebook-u, as well as an increase in the number of subscribers.

With the right approach, trying out new options, making AB tests, there are more and more different possibilities to achieve the desired goals on social networks i websites sites

 

For more interesting texts from around the world digital marketing visit our blog.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer

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