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In the absence of time and the inability to devote more detail to reading all the content, photographs are one of the crucial factors that will potential to attract the attention of clients and customers first. It is simply not possible to imagine any longer text without being accompanied by adequate photographs, which are often implied in marketing. Yet a commitment to finding adequate photos that can add a whole new, creative dimension to your business certainly won’t go unnoticed. For online shop and promotion on social networks good photos are necessary, and with this text we will advise you how to get them.


How to find photos?

The first thing you need to pay attention to is the quality of the photos. Pictures that preparing for print must be 300dpi (dots per inch) in a ratio of 1: 1. These are mostly photos that you will use for catalogs, posters, books, magazines, etc. On the other hand, such photos can be "too difficult" for website or social networks, so it is necessary to reduce the photos to 72 or 96 dpi in dimensions that are adjusted to the screen resolution (optimum 1920 x 1080px).


Make a plan

When you start developing a marketing strategy, it is very important to create a strategy of what kind of photos you need, or which photos will best describe your products or services. One of the most common mistakes is to choose photos impulsively and unplanned according to beauty.

That is why it is very important to create a database of photos in time that match the style and best describe your brand so that they clearly "target" your target group. Make sure the colors in your photos match the colors of your products or corporate identity and that the motifs in the photographs are in accordance with the circumstances at the time of publication (for example, the seasons, important events and holidays, etc.).

Certainly, no database should be final, but it is desirable to constantly update it in accordance with the results of the response of your clients or customers.

There are several sources with which you will update or supplement your database of photos and it would be good to know the advantages and disadvantages of each of them.


Professional photographer

Hiring professional photographers is also the best choice. In addition to the knowledge and experience that will help you make a series of original and personalized photos, they can also help you with their ideas. With the help of professional equipment and knowledge of technology, they will take photos that best represent your products or services and significantly shorten the production time and costs of the designer. You will get natural lifestyle photos that are immediately ready to use with minimal use Photoshop or other graphics programs.

However, what you need to take into account is that they have already had experience with photographing similar products or services. Find out if they were involved in documentary or studio photography, because certainly not everyone is equally good at photographing food, glass packaging, jewelry, portraits, atmosphere or fashion collections.

The only drawback is that by hiring a professional photographer, you will have to make a long-term plan, and in addition to being the best, it is also the most expensive source for your base.


Stock photography

Perhaps the first thing that comes to mind when you start collecting photos is the internet. We do not recommend taking photos easily random "take off" from the internet. Apart from the fact that they may not be of good enough quality, such photographs very often have copyrights. That's why it's best to take photos download-you are from specialized sites, so-called stock photographs.

The only advantage of this source of photos is that you can make short-term plans and find a lot of different styles from different authors at a good price, not to mention free.

Like everything that comes from the Internet, such sites have a huge offer, so their price range is wide. We single out the sites that have the best offer but are also paid Shutterstock, adobe stock i 123RF .

On the other hand, there are sites that have a slightly weaker offer, but you can use them freely download-ovati without paying anything. The best sites, at least the ones we recommend from this group are Unsplash, Pexels, Pixabay and to some extent Freepik.

The latter Freepik is free to some extent. It has a limited number download-and per day and slightly weaker offer than premium package, which in addition to a larger selection also offers an unlimited number download-and.

Another advantage is that in addition to photos, these sites also offer images in general, which means illustrations, mockup-s, pictograms and vector works.

The disadvantage of this source is that the photos are not personalized, ie you will not find photos that are specifically related to your brand. There is a special expression for this phenomenon in professional circles: "They are too much stocky", That is, slightly more knowledgeable consumers will know that you have not paid too much for your source, so it is not recommended for larger companies with more serious marketing strategies.


Mobile phone

The last in a series of sources that we definitely recommend and should not be underestimated at all is your mobile phone. And if it may not meet all the aesthetic and graphic criteria in terms of marketing, it can be equally useful, especially when it comes to social networks. "Clumsy" lifestyle Photos will help to get yours The target group identifies with your product, and it is very likely that this type of commitment will make it easier for them to gain their trust.

Try transferring the experience of photographing your family, friends or pet to your business environment.

In the end, creating a database of photos can seem daunting, but keep in mind that you can change your strategy at any time, and the more you try, the clearer you will create the image that brings you the most results.


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Made by Sava Spasic - Senior Graphic Designer @Digitizer

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