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When you decide to design a promotional T-shirt to give to loyal customers, associates and friends, in order to further promote your brand, you probably don't want their answer to be: "Great, thank you, I really needed one for football with my friends!" . So you will have to take design more seriously than simply thinking about where to print logo. We offer a couple of tips that you could consider when creating this type of promotional material.

Promotional material should definitely take its place in yours book of graphic standards, because it will further improve the recognition of your brand in the market. That is why it is very important that this marketing tool has a use value for the people to whom you give it, that is, that they often use it in everyday activities and thus additionally advertise you.

So, what at first glance should look like a gift, or a sign of attention, should actually be useful for associates and friends, but also for marketing your company. As the originality in the choice of the promotional material itself runs out, the unique and interesting design will motivate someone to write with a pencil with your logo or to hang a calendar that you gave them as a gift.

 

 

Advertising T-shirt design

So we go back to the beginning of the text. In addition to office supplies, probably one of the most effective gifts can be a T-shirt or some other piece of clothing.

a guy in a hooded sweatshirt and a black T-shirt with an inscription

If we start from the assumption that your brand is not primarily engaged in fashion, production of sports or protective equipment, you will probably, according to the offer on the market, still want to make something a little different and design an original T-shirt.

Contrary to many people's beliefs, the design process is not so simple. It is something that requires a little more knowledge and planning. That is why you will encounter a multitude of simple and ordinary T-shirts on the market, which do not leave any impression on the potential market. You need to make sure you are not one of them.

So before you start, you really should ask these questions…

 

Why?

As many times before, you need to ask yourself what exactly you want to achieve by designing a T-shirt. Are you trying to promote brand awareness? Do you start your own clothing line that will bring you some profit in addition to advertising? Or do you just want to leave a good impression that you will share with the public? Before you design, you must keep in mind the basic message you want to send.

 

For whom?

The design of your t-shirt should match with target group companies. Surely a t-shirt will not look the same if you are dealing with products or services for children, teenagers or older business people. Also, below you should ask yourself whether the message from the T-shirt will match the one for whom it is intended?

 

Who will you hire for this job?

Often market demands, and even more often a budget, will make you consider whether you can design a T-shirt yourself or you will this job requires someone more professional, and above all with more experience. Hiring an external associate on this project will certainly not be an unnecessary waste of money, on the contrary.

 

How?

With this question, the most important thing is to consider how current your T-shirt will be. Do you want to use the T-shirt as a uniform, so its design will be repeated from season to season, or do you simply want to tie it to a specific day or event. The technology with which you will print it depends on that. If the T-shirt needs to last longer and be more resistant to wear when washing, it is best to opt for embroidery. On the other hand, if the T-shirt needs to be up to date for a day or a shorter period of time, it is best to opt for screen printing or sublimation, which offers many more design options but is less resistant to wear when washing.

logo digitizer in white letters on navy blue backgrounds

Design?

Tastes are different and trends are constantly changing. However, the design of the T-shirt is an extremely suitable place to express all your creativity without restrictions in the form of graphic rules. Whether you are an illustrator, graphic designer or typographer, t-shirt design "suffers" everything, at least everything that will attract attention.

black t-shirt with mockup appliqué

Experience shows that what you see on the screen does not have to be the same in print. So do your best to find mock up on the internet and present as credibly as possible what your idea will look like on a T-shirt when printed. We've already said it is minimalism always a good solution. In addition to looking good, you will ensure that the motif stays on the T-shirt for as long as possible, ie that there is less wear.

If you decide on a funny t-shirt design, try not to make it "cheap". A good "trick" will surely come across an audience whose attention you will attract without looking frivolous or intrusive.

a girl with a T-shirt who has a comic illustration on

And of course color!! The choice of colors is desirable to be in line with the colors of your brand, but it is not necessary. It is much more important to choose a good contrast with the color of the T-shirt than to respect the graphic standards. Keep in mind that people will not stand in front of your T-shirt for too long trying to read what is written.

 Lastly, it is important to know that there are a number of examples where promotional material has turned into a product line primarily due to demand. In that case, you should plan in time how you will sell and distribute those products.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
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Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
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DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
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We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

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Jusufovic & Partners
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We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

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Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

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Perfumery Diva
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We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
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Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

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Egrokorr Trade
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We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
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Igor Vidovic
AirSoft Polygon
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Bianconeri - Sanja Topic
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Olja Beauty
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company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

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Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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