Skip to content

Printed material is used less and less for marketing purposes and the digital world has long taken over. However, one of the formats that has survived in printed form is flyers. Just look at your mailbox and you'll understand why we make this claim.


How to design a flyer  

In this text, we will look at why flyers should be one of the elements of a marketing strategy and how to design an attention-grabbing flyer.

three different flyers

The fact is that flyers are not as popular as they used to be, if we look at the fact that there are adequate replacements in the digital world (landing page, social networks, etc.). However, this does not mean that they are not equally effective.


Why do we claim this?

Nowadays, people are more and more careful about the information they receive via e-mail or some other type of online advertising, so many go unnoticed.

Apart from the fact that this type of caution does not exist with printed material, flyers also have the advantage of conveying an important message to consumers where they are.

Flyers should be distributed where the audience you want to address will be concentrated. For example, if you want to advertise a new food product, you will distribute flyers in the market or if you open a new store, you will distribute flyers around the location.

Simply put, as with everything else, you will place information where the audience will be open to hearing it.


Flyer design

Check out what to look for when ordering designing a quality flyer.


Flyer format

Flyer design should start with the format or dimension.

The most cost-effective for printing is to use some of the standardized formats A4, A5, A6, etc.

Apart from the fact that you will, of course, take care of the budget, the choice should also depend on the amount of information you will place. In order to save space, you should definitely avoid suppressing the content, ie the size of text, images, illustrations or empty space that you will use during the design.

dimensions of different paper formats for printing


Keep in mind that, as always, the most important thing is to attract consumers' attention, because otherwise they will quickly lose interest, no matter how useful the information is for them.

One of the first steps is to have a clear, legible and easily visible title.

Think so that you put yourself in the role of the user and what would attract your attention with the title. You can define it in the form of a question, a simple phrase or sentence, or even as a single word, especially if it is a "Sale", "Action", "New" and the like.

After a good and "catchy" title, create the content so that you respect the visual hierarchy, that is, to make it interesting for consumers, but also easy to follow the flow of information.



One of the most common mistakes that is made is the need to put as much information (text, images, graphics or illustrations) on a flyer, which should almost as a rule be something concise.

That is why it is necessary to find a balance and understand it as one of the important steps in the design process.

 Focus on key information

Make sure you have large enough margins and empty space between the elements. Keep images and text proportionate and balanced and get rid of all excess information in time.


Other tips for designing flyers

O colors i typography we have already talked about previous topics, but it is necessary for a flyer to know that they should be in line with the brand, product or service you want to promote. For example, you will not use some of the dark colors and business fonts for the children's playroom, just as you will not use some flashy colors and cheerful fonts for, say, consulting services.

Include call to action in flyer design. Whether you want your audience to visit one of the stores or websites, attend a concert or seminar or simply contact you, try to emphasize it on the flyer. Using QR codes, which take up little space and lead, for example, to websites where consumers can find more detailed information, can help you a lot.

Keep in mind that the flyer should first of all convey information and that it is not necessary to make a revolutionary design solution, even if it is always a plus for your brand. Therefore, especially if you are limited in time, you can use some of the already existing templates on the Internet, ideas with Pinterest, or redesigned and refined flyer solutions that caught your attention.

four different tamplates

Finally, once you have completed the design of the flyer, in addition to preparing for printing, consider whether it is necessary to make additional corrections in size or format in order to use it as a post on social networks or a banner. This way you can reach a wider audience than the basic one you intended it for.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.



Contact Form.

    Name and surname*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?

      Name and surname*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      What date would you like to make an appointment?
      What time?

        Name and surname*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Do you know what results you want to achieve?*
        What results do you want to achieve?

        Mobile & Email.