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When it comes to content optimization website the use of adequate keywords in the text is certainly one of the most important segments. Keywords and phrases help search engines understand the content of the page and position it adequately in search results. More importantly keywords allow users to find content that interests them and get the best answer to their search. Of course, just using a key phrase in the text is not enough, but the quality of the content and answers that the text offers is important. It is the evolution of search engines that comes first Google-a, went in the direction of offering users the highest quality and best content and answers. Therefore, the question arises as to how the meaning of keywords has changed and what is the correct use of keywords. John Mueller iz Google-a tried to answer the question of how many times to use the keywords on the page and the values ​​of the words that fit the topic in the right way.


Proper use of keywords

He answered the question whether keyword targeting in H1, meta tags and the page is out of date due to all changes and advances in the search. John confirmed the value of using keywords (within a reasonable range) and fitting the keywords into the topic. These answers are a very important insight into this question, given the growing doubts about whether their meaning is the same as before, as well as the insistence of numerous SEO tools that the key phrase must be repeated a certain number of times in the text.

Mueller first responded to the section on the requirement that keywords be mentioned a certain number of times in the text. There is a belief that GoogleThe algorithm responds well to content that contains the target keyword a certain number of times on the page. There are a number of content writing software that, based on top-ranked sites, suggest the number of keywords that the text should contain as well as some other recommendations. The idea of ​​mentioning keywords a certain number of times goes back to the earliest search engines, before Google-and.

"In general, the number of times you use a keyword on a page, I don't think it really matters or makes sense. When you write naturally, it is automatically resolvedHe began John the answer. 


And then he explained the answer in more detail. 

"And also in relation to individual keywords, I think it’s something I wouldn’t ignore in any way, but at the same time I wouldn’t focus too much on the exact keywords. Questions like using the singular and the plural or like different ways of writing individual words. That's something you probably don't need to worry about.

But mentioning what your site is about and the topics they want to find you for, I would still do. ”

So especially what we sometimes see when we look at things like news articles, if a news site doesn’t really understand SEO, it might write in a way that is more… done like the literature you download and understand what it means, but the exact words used the pages don’t actually fit exactly that topic. So, this is something where, from an SEO point of view, if there is something you want to rank for, I would still mention it on the page.

I would not exaggerate with the number of mentions. I would not exaggerate with synonyms and numerous variations. But mentioning (keywords) at least once definitely makes sense."


Mueller has confirmed in a good way what has been the trend lately, and that is the growing progress of understanding the content by search engines, as well as the effort in the most natural language that most users understand. 


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Source: searchenginejournal

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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