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Google analytics serves to collect certain data from your website site. Around that, Google analytics collects and shows data on the behavior of visitors to the site (where users come to the site, how old they are, which mobile system they use, what their interests are etc.). That is why it is very important to use analytics, and in this text we show you what the basic settings are Google analytics.

Basic Google Analytics settings

This data is collected in reports and used for deeper analysis in order to better understand your customers (users) and speed up their path to the desired conversion (product purchase, newsletter subscription, etc.)

Open a Google Analytics account

To access Google analytics you need a standard Google account.

After logging in, enter the name of the account of your choice. Google the analyst then asks you if you want to measure website site, mobile application or both. The object is placed on the analytics by naming it first website the site you want to track along with the site URL. An important item in this section is the selection of industry categories. This helps Google analysts to create better reports tailored to your industry.

In the new settings, you are assigned a new one javascript tracking code. When it is placed on all pages of the site, Google analytics will be able to measure user behavior on your site. Instructions for installing analytics via WordPress platform is located here.

When the code is active, in the section Realtime / Oveview there is a real-time display to make sure the code is working properly.

Google Analytics Hierarchy

In analytics, we distinguish 3 basic concepts:

  1. Analytics Accounts
  2. Property
  3. View 

Account is an access point for analytics. At least one account is required to manage Properties. A Property is a website or mobile application. One account (account) may contain one or more '' property''. The tracking code contains a unique ID that identifies the data from ''property'' from when it was copied.

A view or the display is an access point for reports. As part of one ''property'' there are views (one or more, optional). After adding ''property'' Google analytics automatically creates one original view, without a filter that includes all the data. It should always remain unfiltered because we see all the data in it. Create additional views and apply the filters you want to them if necessary.

 

In the following blogs, we will talk about the most important concepts to look at in the reports, follow us! 

Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer