The question is often asked how often new content should be added to a website and whether the frequency of posting new content affects the ranking in the search results and how the search engines view the website. The fact is that it is regularly updated website offers searchers a source of fresh content and new information for their search queries. Simply put, if you update your site frequently with high quality content, search engines will love you for it. 

However, in the first place you should know that it is still in the first place about satisfying your needs and desires target audience. Nothing in marketing has changed in hundreds of years in this regard. Your goal is to give your customers what they want, answer their questions and help them make the best decisions.

How often should new content be added?

Let me clarify at the very start! Fresh content will not get you better rankings. This was recently confirmed by Google itself. Namely, the question was asked whether the daily publication of new content can positively affect the ranking. In short, the answer is NO! 

Yet: "Posting daily or any specific frequency of posting content does not help you rank better in Google search results.

However, the more pages you have in Google's index, the more your content can appear in search results", they say from Google.

The more often you update your website with articles, content downloads or new web pages, the more often the search engine will stop by to visit your site. When search engines view your site more often, you have the opportunity to achieve higher rankings based on the content you provide.

Quality first

Over the past few years, it has been noticed that Google does not index all the content that is published. The primary reason for this is the assessment that the content is not of high enough quality. And if the content is not indexed, it will not be ranked.

Google "shows its love" for websites that are frequently updated and add quality content. That's a pretty sure sign that you should be adding new quality content to your site relatively often

Don't exaggerate

Of course, you shouldn't make unnecessary changes, additions, or posts every hour or every day. However, a site that is updated once a day, or at least two to three times a week, is considered a site that is updated frequently enough. The web crawler Googlebot constantly searches for new or updated web pages and then adds new content to the Google index. If you update your content frequently with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.

If you have content worthy of daily engagement, provide new content daily. If you're creating new content just to create new content, chances are the effort won't be worth the investment.

Google does not only take into account the freshness of the content, but also a number of other important signals and factors to determine the ranking. Just because it's new doesn't mean the content is relevant. Deciding how often to post your content will largely depend on your audience, your brand, your product, and how often you have valuable content to provide.

By keeping your audience engaged, you develop long-term loyalty, which translates into return traffic that adds tremendous value to your website.

Regularly updating your site with new content will not only influence the loyalty of your visitors, but will also likely put you in a better position on Google.

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