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It always sounds promising at the beginning. "I worked really hard on my site. I put a lot of time and effort into it, but it just didn’t get any response. Can you look? ”

I don't want to watch. Because I already know what I'm going to find. And that just makes me sad.

Good site design. Perfectly decent headlines. Carefully, even painstakingly written articles, which describe 7 ways to do something.

This blogger has learned and that’s great. We love the marketing strategy of content creation. But not when writers forget the most important thing: No one has the time or enough concentration to read a boring site.

Why are we doing this? Why are we launching a new site, when there are already hundreds of similar sites? ”


Stop being boring

This is how it starts interesting article which she wrote Sonia Simone, one of the founders Copyblogger Media for the site Copyblogger.

Sonia says that there is one basic reason why so much annoying content is published, and that is - the fear that someone will not like it!

"We don't want to use an unusual word, because someone won't like it.

We don't want to raise a difficult topic or a controversial issue, because someone won't like it. "


We forgot how it was

Sonia Simone compared adults to children. 

"If you ever have the opportunity to spend time with very young children, you will notice something - no child is bored.

a man is working on a computer and is bored

Their thoughts, their facial expressions, their views, their wild passions - these are not boring people.

Children are not boring for two reasons:

  1. They cared bizarrely deeply about things.
  2. They don’t know it’s wrong to be what they are.


A word or two about honesty and inaudibility

“It’s pretty easy to piss people off to get their attention. In fact, it's easier than ever. But harassing other people to attract attention is not "authenticity." It's just bullying. And the success it leads to is short-lived and shallow, if at all. ”


What to do differently

"So I'm not advocating going back to trampling, screaming or throwing things away (like when you were kids). 

Growing up is fantastic. I love adults.

What I advocate is that you regain the habit of telling the truth about who you are. ”

Lastly, the most important thing you can do to end the horrible cycle of boring writing is to write with your own voice. Your honest, fearless voice. Even if it bothers people. Even if it makes people nervous. It's not about being loud. It’s about being real.

a roadside sign with the inscription authencity

Sonia he says you can never mix two voices that are authentic. You will always recognize the writing style of someone who uses their own words. Every person and every style of writing is special, and as she thinks - sometimes stubborn, maybe sometimes a little restless. And each of them should call for action. 

She concludes her text with the sentence: “Please, please, stop undermining all your hard work by being afraid to use your true voice. The world needs to know what you have to say honestly. "


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Made by Ana Korolija - Senior Copywriter @Digitizer