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When someone mentions internet marketing you are probably confident that you know what they are talking about. What's more, it's very possible that you're already using it in some form. But are you sure you know everything you need to know about internet marketing? 

Needless to say, the internet has changed the world in which we live. Here, remember your reaction the last time you ran out of internet or the connection was bad. We can freely say that today's society is dependent on the Internet. And on several levels. 

But let's go back to what is today's topic of our interest, and that is how internet marketing can contribute to the development of your business? According to research from several previous years, most customers today research products or services online just before deciding to buy.

With traditional advertising, communication is one-way. Make a TV ad or print an ad in a newspaper, put up billboards and that’s it. You wait and hope that your audience will see the ad and visit your business.


Why Internet Marketing?

But what happens if your audience has questions or concerns? What if they want to know more about your company, product or service? If there is no two-way communication, this task becomes much more difficult. The advantage of internet marketing lies in the ability to create two-way communication.

Internet marketing can be described as the use of channels based on site to promote and advertise the company and their brands. Businesses can use a variety of channels, including search, social networks, email, and more.

Internet marketing helps your business in several ways by providing:


  • measurable ways to track the performance of different advertising strategies and channels
  • valuable data to improve the performance of strategies, such as advertising campaigns
  • effective ways to attract potential customers and drive conversions
  • self-determination of the budget for launching an advertising campaign, strategy, on the selected advertising channel
  • insight into user data for improved targeting of the desired audience and better promotional efforts


In short, internet marketing offers your business a great way to measure and evaluate the impact of your marketing and advertising strategies. There are several strategies for appearing on the Internet, which we will discuss below. The order in which we list them does not imply favoring one of these marketing strategies over the others.


Social media

Social networks are a great channel for growing your business through internet marketing. Today, everyone is on social media. Globally 11 new users register every second. While managing social networks can potentially take a lot of valuable time, especially if you are a large company, it is definitely worth the investment.

These platforms provide your company or product companions with new ways to interact and learn about what you have to offer. It also gives customers the opportunity to ask questions, seek help with something they have a problem with, or simply talk to you!

What everyone should understand is that the purpose of social networks is exactly that, to be social, and not just to post promotional messages of their products or services.

There are a lot of creative ways to use social media to increase your user base and interact with your audience. You can post links to interesting content (even if it’s not yours!), Run contests or exclusive promotions, or simply ask questions. You can survey customers for their opinions on new products or services or ask for feedback on your site.

The most important thing is to make sure that your companions know how much you appreciate them. After all, where would you be without your clients?

Of course, launching advertising campaigns on these platforms goes without saying. These campaigns are often highly targeted, allowing you to reach users by interests, behaviors, and more. Simply put, the growth of social networks = the growth of business.


PPC campaigns

Pay per click (eng. Pay per click) is another very effective way to use internet marketing to improve your business. This is a very simple concept, where you pay for your ad on the internet only when someone clicks on it and comes to your websites website. Probably the most popular type of advertising is Google ads.

This type of advertising is great in a situation where you need immediate results and attracting traffic to the site. At the same time, this is perhaps one of the "fairest" types of advertising, since you only pay when someone clicks on a link to your site. The most important part of the job is just happening here.

When you are good copy-Im attracted a potential client to click on your ad and bring it to the site, you must have a well-designed landing side, which will keep the user on it, offer him all the necessary information, provide a great user experience and hopefully eventually turn him into a customer.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid to place ads on sponsored links on search engines, when someone searches keyword which is related to their business offering.

Much depends on creating a winning PPC campaign. A good start is researching and choosing the right keywords, then organizing those keywords into well-organized campaigns and ad groups, all the way to determining PPC landing pages that are optimized for conversions. 

Search engines reward advertisers who create relevant, intelligently targeted PPC campaigns, charging them less for ad clicks. If your ads are and landing pages are useful and satisfy users, Google It will charge you less per click, leading to higher profits for your business. So, if you want to start using PPC, it is important that you learn how to do it properly.


A good website is a must have

The section with which we should have started the enumeration, considering that without good made and designed websites site, the whole internet marketing story would not make sense. Of course you are wondering what a well-designed site means? And how to create a good one websites site while keeping in mind internet marketing.

Always, and we will repeat for the hundredth time, always let your user be in the first place. When you are guided by this thought, there is no doubt that your site will also respond to the needs of the market.

VAS websites the site communicates with your customers. For this reason, make sure that communication is simple, clear, concise and well-directed. Give the user what he came for. Navigation should be clear and intuitive, and information easily accessible. Don’t let customers have to search for information.

Try to offer some value to your clients. Something that will get you back on the site or better yet, leave you with your own Email address, so that in the future they can receive quality content from your site as soon as it is published. This way you will collect valuable addresses, which can be used for Email marketing, which is another indispensable part of internet marketing.

The site must clearly invite the user to the action we want him to take, which is important for the business. There are different ways to do this and we will not go into which of them is the best in which situation, but we want to emphasize once again that it is clear call to action something that every site must contain.

SEO websites Search engine site is a science in itself and an important part of internet marketing, but we will not deal with it in detail in this text. On a number of topics related to good SEO you can find out in the texts on our blog.


Email marketing

Email marketing is the act of directing consumers by commercial message via e-mail, with the aim of increasing sales, increasing customer loyalty or communicating important information. It is a form of direct marketing that has been commonly used in the past to target mass groups of people. However, modern marketing through Email-a is based on the principles of consent, segmentation and personalization.

Marketing through Email-a means informing, assuring and winning the loyalty of contacts who are interested in your product or service. Email is a great channel because it carries with it a certain degree of intimacy. 

By communicating directly through Email Now you have a unique opportunity to be present in the daily life of your clients. This type of marketing is potentially much more influential than, say, posting on social networks, where you can't be sure if someone has seen the message at all. In addition to intimacy, email has the necessary formality when it comes to communicating important messages. One of the main advantages Email marketing is its scalability. This refers to the fact that emails can be distributed on a large scale to a wide number of recipients.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer

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