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Apple has always been at the forefront when it comes to ways to protect data and user privacy. Uz iOS 14, owners iPhone-a iPad-and even greater control over their data is given. Probably the biggest changes relate to tracking controls that require applications to be more transparent about the data they collect about you and the way the information is used.

Apple-this platform update iOS 14 it certainly will not pass without controversy. Increased user privacy has created problems in placing ads on Apple mobile devices. Apple-ov iOS 14 represents a major revision in the user experience for mobile devices. And the biggest change is yet to come!


New security procedures for iOS14

New procedures for iOS 14, which are in Forbes-u marked as "Facebook-this and Google"this worst nightmare", they have been postponed to January 2021. This will at least give marketers more time to adjust to the changes, and it looks like they will have a couple of rather busy months.

white Iphone and mcbook

The new change is reflected in the fact that users will be able to find out how each individual application monitors them and what data it collects. As part of this, it will be clear to users when applications try to track them across different services, as users will receive a notification saying that “...a particular application wants permission to track you in apps and on sites owned by other companies. Your data will be used to deliver personalized ads."Users will be given the opportunity to accept or reject the monitoring. Ask yourself if you would allow any follow-up and you will get an answer as to why this has met with sharp outrage in Facebook-u.


Big disagreement on Facebook

" Apple's changes will limit your ability to effectively reach, understand, and engage people on mobile devices and across the web. They will affect your ability to understand performance, control who sees your ads, and make informed decisions about your advertising budgets. As these changes take effect, you may see a general decline in ad performance and personalization over time, as well as price increases. ”

Application developers can track you as you use specific applications and sites with the intention of sending you targeted ads. As one way to control which apps can and can't track your actions, iOS 14 allows a setting that will ask you if you want a particular application to follow you. There’s even a new tool built into iOS 14 and iPadOS 14 that will allow you to catch if someone views your camera or microphone, and the time when each app was given access to the entire photo gallery is behind us.

screen image with Facebook cover page

Therefore it is Facebook took steps to publish its opinion on Apple-to this new privacy policy by promoting banners on top of their own iOS applications. The banner warns users iOS-and upcoming changes that may affect the way users run ads and interact with customers.


"We do not agree with Apple's approach and solution, but we still have no choice but to show Apple's response. Failure to do so will block Facebook from the App Store, which would only further harm businesses and users who rely on our services. We cannot take this risk on behalf of the millions of companies that use our growth platform. "


The banner will be visible when users open applications such as facebook business suite i Facebook Ads u iOS-u. Facebook in The label notifies users of product changes and guidelines Apple made, which can significantly affect the way ads are displayed, performance measurement, and customer engagement. A "Learn More" button has also been inserted, which redirects users to a blog post called "How Apple"These changes can significantly limit your marketing efforts.".


We will see what the epilogue of these changes will be. There is no doubt that it will reflect on the world internet marketing as we have known it so far.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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