The end of summer is usually the period when Google "surprises" us with new updates that not so rarely...
The global upheaval created by the launch of Opean AI GPT-3 Chat, and then GPT-4 versions, followed by the great efforts of competitors to join the race, diverted attention from some important events. And one of them is certainly the March Core Update that Google released in the middle of the month.
March Core Update
The official announcement was made on Twitter and so was Google updated their page for the search update, stating: "Today we released the Core Update for March 2023. We will update our ranking release history page when the (update) rollout is complete." The company further stated that the rollout process could take up to two weeks.
Google periodically changes its ranking algorithms, known as Core Updates. These updates are designed to increase the relevance of search results, make them more useful for all users, and keep pace with the changing nature of the web.
The Broad Core Update, once the dust has settled, is also useful for re-examining website search engine optimization strategies and plans. This means that SEO professionals and owners websites they must stay current and adapt their strategies.
Please note that the Core Update may take weeks to roll out, and search rankings are likely to fluctuate during this time. Therefore, it is too early to accurately assess the impact of the March 2023 Core Update until the rollout is nearing completion.
While we don't have specifics on the March 2023 Core Update, we can draw some conclusions based on past updates.
Here are some important takeaways to keep in mind:
- Timing is of the essence: The effects of the Core Update are not immediately noticeable. Google's crawlers can take days or weeks to crawl and re-evaluate the web.
- Keep an eye on the numbers: See your site's organic search traffic and rankings keywords, as these metrics will help you evaluate the impact of updates and identify potential areas for improvement.
- Quality is king: Google's goal with these updates is to provide better search results. This means consistently creating valuable content tailored to the needs of your target audience.
- Don't overlook the fine details: The technical aspects of your website, such as site speed, adaptability to mobile devices and proper indexing, play a big role in determining your overall ranking. Give them the attention they deserve.
Made by Nebojsa Radovanovic - SEO Expert @Digitizer