The end of summer is usually the period when Google "surprises" us with new updates that not so rarely...
Google search and the ways in which search results are displayed are constantly changing, and Google has been investing in the current one for many years artificial intelligence.
What's new in Google search?
Check out the latest updates and interesting facts about Google Search in this blog.
Google Lens is best described as a browser for the real world. It uses artificial intelligence to identify text and objects in images, as well as in your phone's live camera view.
It can also give you information about those elements as well as ways to communicate with them.
If you receive a picture or video from a friend who is touring Madrid, and you want to know more about the landmark in the background of the picture or video, just hack Google Lens and it will identify the object for you.
Help with creating Google ads
Essence Google ads is to deliver the best ad to the right person at the right time.
Google's system works best when it has a wide variety of ad titles and descriptions. You can allow Google to automatically create titles and descriptions by taking information from your site, domain, and previously created ads.
This option is currently in Open Beta and is available in English. As for other languages, Google plans to introduce them later this year.
A new goal in the campaign
Google has introduced a new goal of "Customer acquisition" for Search campaigns. It allows you to optimize the campaign so that you bid more for new users, compared to existing ones, or to only bid for new users.
Google distinguishes new from existing ones by means of set achieved conversions, set tags or you can manually add a new Audience list.
Made by Nemanja Nedeljković – Senior Account Manager @Digitizer