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The impressions after Google's update from the end of August called Helpful content update (HCU) from the company announced a major update to the core algorithm, the September Core Update. The announcement was made via the company's Twitter account, where the official list of all updates was posted. According to Google, these changes can take up to two weeks.
September Core Update
The September 2022 update is a classic Core Update - a global update that is not specific to any region, language or website category. The goal of such updates is to make Google better at evaluating content and determining which pages to serve the best answers to user queries. These changes can lead to improvements for previously underrewarded pages, meaning that some websites may experience an increase, while others will experience a decrease in their SERP position and therefore their traffic.
Google is working on constant improvement
While Google changes its search algorithms daily, they release Core Updates several times a year. These updates contain significant, broad changes to Google's search algorithms and systems to ensure that they offer relevant and authoritative content to searchers. They usually produce very noticeable effects on certain sites that experience a drop or gain in search results.
Google claims that their core updates do not target specific pages or sites. However, we typically see certain industries or content types get hit more than others after a Core Update rollout.
Are the Helpful content update and the September Core Update related?
Of course, one of the first questions that came to mind is whether the August HCU and the September Core Update are related.
According to Google's Danny Sullivan, there was no connection between the two updates. The reason for the Core Update is simply that it needed to be released. Danny said that Google is able to roll out multiple updates at the same time, which would mean they could release the Core Update at the same time as the HCU and not mention the HCU at all.
There may still be a connection
However, he says that the effects of the Helpful content update could become more visible during the new Core Update. This update is more comprehensive than the previous one and is expected to affect search results in most languages. Sullivan he tweeted:
"Maybe the helpful content signal alone wasn't enough to tip the scales and produce change in someone's particular situation, but when we do other updates (core, product reviews), it might add to its power and make it more meaningful…"
It should be noted that the community generally feels that HCU will not be that significant, but it seems that Google expects it to change search results in many ways.
The procedure after the update remains unchanged
Google's mantra has always been that there's not much you can do about algorithm updates and ranking changes other than keep improving the quality of your content. Assess whether your content is authoritative, useful to users, and formatted in a way that helps search engines and users. Make sure existing SEO mistakes are fixed and avoided. Provide original information, reporting, research or analysis along with a comprehensive description of the topic.
Strive for your content to be a resource that adequately responds to a user's specific query.
These are some of the key steps that should always be on your mind, regardless of the Google update and its impact on search results.
Made by Nebojsa Radovanovic - SEO Expert @Digitizer