Predicting the popularity of videos on sites is very important for formulating online advertising and commercial marketing strategies.
Basic algorithm updates Google-a (Core Algorithm Updates) are the most important events when it comes to optimization websites. Although Google constantly working to improve the search, during the year on several occasions makes major updates that have a huge impact on the search and its results. Google has never come out publicly with more detailed data on the introduced changes, and it will obviously remain so in the future, because Google says it cannot provide specific information. Google has details internally, but cannot release information publicly.
Google cannot provide details
This was revealed in the latest episode of the podcast Search Off The Record sa John Mueller-om, Martin Split-om, i Gary Illyes-om from Google Search Relations team.
Illyes is particularly frustrated by the fact that the team cannot provide more information to the community when an update is announced. He questions the value of even announcing updates to the basic algorithm if they can't provide any guidance other than telling people to review Google-web webmaster guidelines.
Based on the discussion, it will continue to be so. Google- This team sympathizes with everyone who is worried about the update, but their hands are tied.
Here are some of the most important details from the discussion of basic algorithm updates. Google the team knows the basics of the update, but can't tell you:
"Our team generally knows what we do when we update a basic algorithm, or more precisely, what changes in updates do. And in the vast majority of cases, things just focus on the guidelines we've been publishing for the last 20 years.
So basically, write good content, don't buy links, whatever, I don't know. So, every time we do one of these basic updates, we basically say that… follow our guidelines, and that's our advice. ”
Illyes calls into question the benefit of announcing an update of the basic algorithm when the team is unable to provide specific details.
"… If we could give more guidance or more information about what's in the update or how… Or what types of sites affect or affect content, then I'd be in favor, but we can't right now."
"And at this point, we're just saying, 'Hello, it's been a basic algorithm update, or we're announcing a basic algorithm update in two hours.' And then four weeks later, we're like, 'Yeah, we're done with this basic algorithm update. “
In short - communication about updates of the basic algorithm is limited to the time when the updates started to be introduced and when they were finished. It's always been that way and that's probably all it will be Google be able to talk about them in the future.
Misconceptions about basic algorithm updates
Because so little information is available about updates, there are usually many misconceptions about them.
One of the misconceptions is that basic updates are designed to penalize websites.
žIllyes wishes to make it clear that this is not the case:
"And what I wanted to say is that there is a misconception about updating the basic algorithm. I mean penal policy. That is basically punishing sites. Which is not the case, but we optimize our relevance algorithms, for example, or quality, or algorithms that assess the quality of the site / page / content. And what we're trying to do is give users better results in some way, right? "
Inevitably, basic updates will have a positive effect on some sites, while they will have a negative effect on others.
When an update negatively affects a site, it's not necessarily because something bad has been done, Illyes says:
"So, it could be that those sites that were negatively affected by the update did not actually do anything wrong, but our algorithms have changed and it is very difficult to explain, and also to swallow, I guess.
Because if you’ve been posting content and posting content for five years, and you have a follower base and whatever, you suddenly rank lower, and some competitors rank higher because Google has made a change. That's not easy to accept, I guess. "
If you notice that your site is ranked lower after the update, it does not mean that you are posting bad content or that there is something on your site that you need to fix. Probably other sites are "rewarded" for publishing better content or articles that are more relevant to a particular query.
Made by Nebojsa Radovanovic - SEO Expert @Digitizer