Skip to content

In the spirit of great turmoil over the greatest possible protection of the privacy of data of Internet users Google announces several updates that will owners websites and provide advertisers with relevant information when cookies are not available. One of those novelties is that it will Google Analytics soon be able to collect data using machine learning. These new solutions are designed to help advertisers when they are unable to use cookies by introducing new ways to measure conversions and display useful search insights while respecting Consent Mode.

 

Google Analytics without cookies

Google analytics will soon use machine learning to improve advertisers' understanding of potential customer behavior, with or without cookies. This extension of machine learning capabilities was added last year in Google analytics, which allows it to present relevant marketing insights, such as the likelihood that customers will make a purchase.

the inscription google analytics below which is the curve of the chart

GoogleThese advanced machine learning models will be extended to Behavioral Reporting in Analytics. These models will fill in the gaps in the data when cookies are not available. With this data, advertisers will have a more complete insight into the movement of visitors to the site and will be able to use these insights to improve their campaigns. Google says machine learning will be used when needed, whether cookies are available or not.

 

What is Consent Mode?

”Consent Mode, which is currently in beta, allows you to customize the behavior of Google tags based on your users' consent status. You can specify whether the consent for cookies in Analytics or Google ads has been approved. Google tags will be dynamically adjusted, using measurement tools for specific purposes only when the user gives consent ", say from Google-and.

The consent mode adjusts the mode of operation Google tags-this based on user consent selection for ad cookies or analytics cookies. When users do not agree to cookies, the consent mode will be used conversion modeling to allow monitoring of an average of more than 70% Click-To-Conversion, kThey allow you to track site users who have taken a specific action, such as buying, completing registration, or downloading a file.

“Conversion modeling uses machine learning to analyze observable data and historical trends, in order to quantify the relationship between agreeable and disagreeable users. Then, using existing user movements on which they have agreed to use cookies, our models will fill in the missing user movement data (attribution path). Ovo creates a more complete and accurate view of advertising costs and results - all while respecting the choice of user consent.

OIt helps that you can continue to measure the overall performance of your advertising campaign in a safe way. To make it easier for sites to integrate with the compliance regime, Google will soon allow application directly from the account Tag Manager-a, allowing modification and adaptation of behavior tagin response to user consent settings.

Google will reveal more information and data about these new solutions at Google Marketing Livestream- on Thursday, May 27.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

 

Source: blog.google

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

Sign Up Now.

Follow.

Chat.

Contact Form.

    Name and surname*
    E-mail*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Company/Organization*
    Website
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?


      Name and surname*
      E-mail*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      Company/Organization*
      Website
      What date would you like to make an appointment?
      What time?


        Name and surname*
        E-mail*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Company/Organization*
        Website
        Do you know what results you want to achieve?*
        What results do you want to achieve?


        Mobile & Email.

        Links.