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Today's business is practically impossible to imagine without the presence of your brand on the Internet. The rhythm imposed by the development of information technologies is not a question of the future, but a reality in which we live today. If you're already spending money on advertising, you're spending it somewhere, for example 246 million users, 3,5 billion daily interactions and an estimated return on investment of as much as 700%. We're talking about Google ads.
We will try to give you the best advice when it comes to Google ads and advertising on Google-u.
What are Google ads?
Google ads, also known as AdWords, are one of the most effective and transparent online advertising platforms. The essential difference compared to the traditional way of marketing is that customers are looking for you, not you for them. Every time someone searches a search engine for a term related to your offer or business, there is a possibility to show them your advertisement and offer them problem solving or meeting a need.
It's no secret that the more specific your paid campaigns are and the better optimized they are, the sooner you will generate more clicks, which leads to a higher probability of gaining new customers. Because of Google Ads increasingly popular among companies from all industries.
Opening Google ads task by the way when Google ads they are very easy to install and, more importantly, absolutely free. Every user Googleemails (gmail) can open an advertising account. After you register your account and log in to it, you will set up a campaign for yours Google ads. The steps to be taken are quite intuitive and meritorious Google-and it's very easy to manage.
After this initial step, the name and type of the campaign will be selected. For a start, we suggest choosing "Search Network only”Options. This option implies that the ad will only appear when searching in search engines. Later, when you get better acquainted with the functioning of the system Google advertising, you will be able to modify and combine different options depending on the goals of the campaign.
Google ads are an effective way to attract qualified traffic to a site or customers that match your business while searching for products and services like the ones you offer. Using Google You can increase traffic to your site, receive more phone calls, and increase in-store visits.
Then select the geographic location where you want your ad to appear and set the bidding strategy and daily budget you want for your campaign. Choose the option of manual bidding, as it allows you to have more control over the funds you spend on your campaign. The daily budget represents the amount of money you have Google will not exceed on a daily basis, which is a great option for detailed advertising budget planning.
Now follows the most important part of the process, creating an ad group and the first adad). Making good and effective advertising of yours Google Advertising is the most important part of the job that needs to be done. Good advertising means concise and effective text that will attract the attention of users and encourage them to click on your ad. The text of the advertisement itself has restrictions on the number of characters, which you must comply with. Headline allows up to 25 characters, 2nd and 3rd row up to 25 characters and 4. which is intended for display URL, ie URL which will be displayed on the advertisement. Display URL can lead to any page on your site, the only condition is that it is URL from the same domain you advertised. Examples of good bangs are to take a keyword, ie. the word used by the user when searching finds in itself headline. The second line should contain the uniqueness and convenience of the offer, while the third line speaks in more detail about the offer itself.
Google Ads allow you to create and display timed ads (via mobile and desktop computers) among the target audience. This means that your business will appear on the search results page (SERP) at a time when your ideal customers are looking for products and services like yours through Google search or Google a map. This way you reach your target audience at the moment when it makes the most sense for them to come across your ad.
In the field provided for keywords enter those terms for which you want to be yours Google ads show. It is recommended that you do not accumulate keywords at the very beginning. For the very beginning, it is enough to start with a dozen terms that are most relevant for the job. A useful tool that Google offers it Keyword Planner. It allows you to see keyword term suggestions, as well as the monthly volume of their search, as well as how much competition there is for a given keyword.
Then you set the maximum price you want to pay for a click on your ad. Since we can define each keyword as a market for itself, Google allows us to set a special price for each individual word, which is a great advantage of choosing a manual bidding method. This is already a matter of optimizing the campaign itself and running these campaigns requires continuous monitoring of the performance of the ad itself, as well as each individual keyword.
You really need to nail down when it comes to your keywords, which is why testing and tuning should be a mandatory part of your strategy. If your keywords are too broad, Google will place your ad in front of the wrong audience, which means fewer qualified clicks and more spending on ads. Review what works (i.e., which keywords generate clicks) and customize them to best suit your ads and target audience. You probably won't succeed the first time, but keep adding, removing, and adjusting your keywords until you get a winning combination.
Once you've set everything up, be sure to review the entire campaign once more, correct any errors you notice, and your ad is ready to start running. All you have to do is enter payment details, verify them, and your campaign becomes active as soon as the ad is reviewed and approved by Google-and.
There is no such thing as Google Ads a campaign that doesn't work - there are only those that need a little more work. Using the information at your disposal you can start a successful one Google Ads a campaign that attracts clicks and creates potential customers.
We hope this text will help you understand the basics of how it works Google ads (AdWords). Of course, these are just the initial steps on the way to using one of the most effective advertising platforms today. If all this seems confusing to you, and you want to position yourself well Google search, free us contact!
Made by Nebojsa Radovanovic - SEO Expert @Digitizer