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Before we get to the topic Text or Responsive Search ads, you need to understand them individually.

They are in the frame in February Google Search ads, Responsive Search ads become default (default).


Text ads

Text ads appear on the results Google searches and they can have: 3 titles, 2 descriptions and the display URL to which your ad leads.

Text ads have 3 title fields offered, of which the first 2 fields are required. The limit is up to 30 letters per title, and they are separated by a vertical line. The third title appears more often on wide screens. As for the description of the ad, the limit for the letters is 90, and they are separated by a period.

Responsive Search ads

Responsive Search ads allow you to create ads with multiple titles and descriptions over time Google Ads will automatically test different combinations and find out which ones have the best effect.

When creating an ad, you must enter a minimum of 3 titles, and you can enter up to 15. And as for the description, the minimum is 2, and you can enter a maximum of 4.


What is better?

Responsive Search ads are slightly more flexible than regular text ads and provide the ability to take advantage of multiple different titles and descriptions within a single ad. Then Google automatically displays combinations of titles and descriptions. Of course, this does not mean that this is always the best choice, because when you make ads for our market, some simple combinations will not make much sense.

The answer to this question "Which is better?" Does not exist. It's best to test a few different text ads, Responsive Search ad and see what brings the best results after a test period of a few weeks.


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Made by Nemanja Nedeljković– Senior Account Manager @Digitizer

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