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Google ads they can be one of the most profitable decisions you make for your business.

Every time someone searches on Google-you have the opportunity to present your business for those keywords and phrases that are important to you.

 

Google Ads FAQ

For that reason, we decided to answer some of the most common questions, doubts about advertising on Google Ads platforms.

google logo on white button with black background

How much is that?

One of the benefits of advertising on Google search is what you "pay" Google-only when someone clicks on your ad, ie. visit your site. Cost per click depends on several factors: your bid (bid) for the keyword, Quality score, competition. You set the total daily budget yourself.

 

Can competitors click on my ads indefinitely?

One of the most common questions we get when preparing Google The campaign is "What if the competition clicks and spends the budget?"

Fake clicks, spam clicks, competition clicks fall into the category of ''invalid clicks'' and do not affect advertising spend. A competitor can click on an ad once and you can't fight it. All over it Google classifies in ''invalid clicks''.

FAQ sign written in blue letters on which the drawn people are sitting

Is it better to pay for advertising or to appear organically in search?

In order for, say, SEO to show results, the general view is that it is necessary 4 to 6 months to notice the first results. While with paid advertising on Google- You can be right away at the top of the search for given keywords and phrases. Google is constantly changing and improving its search systems and mechanisms, so the process of staying on top is quite challenging and demanding.

 

Are Google ads just ads on search results?

Google the platform offers a number of options where ads can be displayed. In addition to the ads mentioned in the search results (Google Search), There are also Display ads (banners you see on sites), Video adsYoutube), gmail ads, App ads, Shopping ads.

 

Google ads are easy to make, I can do it myself at home

The campaign configuration itself on Google-It's not that demanding, but there are too many steps where one mistake, such as incorrectly set conversions, can make the whole campaign meaningless. Campaign configuration is only one part of the setting Google Ads campaigns, some of the important steps are keyword research, setting up ad extensions, integration for Google analytics, site changes and the like.

 

Google ads are too expensive, I don't have the money to compete with multinational companies

Google Ads helps you be visible in search. Although there is a lot of competition for certain keywords, with research and deeper analysis you can compete for keywords that do not have a high volume of searches and where the cost per click is much lower. You don't have to target the entire country, you can try a radius around a specific address and such.

 

We have experience and a large number of realized campaigns, and DesignRush chose us among the best AdWords agencies.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljković – Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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