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At the end of October, rumors were circulating that were circulating Facebook is at his event Connect 2021 officially announced that it will change its name, in order for the company to progress further in line with the new goals in the future. 


Facebook is becoming a Meta

It was announced that the new name of the company will Facebook biti "Target".


Does the name "Facebook ”Disappears?

Facebook the platform, or application, remains - like all others Facebook brands and identities: Instagram, Whatsapp, Messenger i Oculus. Such as Google once switched to “Alphabet“As a broader company name, so will different platforms Facebook-and now be veiled "Target".

Iz Facebook , now Metathey say:

"The metaverse will feel like a hybrid of today’s experiences on social media, sometimes expanded into three dimensions or projected into the physical world. It will allow you to share impressive experiences with other people even when you can't be together - and do things together that you couldn't do in the physical world. It is the next step in the evolution of social technologies, which opens a new chapter for our company."

Wider business Facebook-and it will be under now Meta brand, where the company will separate its operating flows into two segments: 

  1. "Family of Apps", which represents Facebook as we know it primarily, over Facebook -and, Instagram-and, Whatsapp-a Messenger-a, i 
  2. "reality labs”, Which will cover its VR and AR technologies, as well as other technological options in development.

Facebook will also change its name on the stock exchange from "FB" to "MVRS" on December 1.

Executive Director Facebook -and, Mark Zuckerberg, presented his vision of the new brand:

"From now on, we will be the first metaverse, not Facebook. This means that over time you will not need a Facebook account to use our other services. As our new brand begins to appear in our products, I hope that people around the world will get to know the Meta brand and the future we stand for."

This can be interpreted as follows: Facebook the brand is a bit tarnished due to everything that happened in the previous period and it needs a new beginning, while the whole reconstruction of the brand also gives Zuckerberg-in the opportunity to distance himself from Facebook-and instead re-align its name with the concept of the evolving metaverse.

the image of the mobile phone with the facebook logo on the screen behind the code is the new Meta logo

Although many have already badly concluded that it is "Target“Probably a new name for Facebook-u, rebranding is not a big surprise, considering that Zuckerberg-these humanitarian organizations already own several brand names associated with the name Meta, and also, the company buys Meta URLs of the last few months.

It should be concluded that in practice this will not be a big change, except that they revealed the evolution of this company, following the latest technological projects, as well as the technological development itself.


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Made by Mladen Radosavljevic - Senior Account Manager @Digitizer

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