It is known that influence marketing has been present in business promotion for a long time. However, since...
Facebook will soon launch two new ways for companies to communicate with customers through messages and groups.
New way to communicate - Receive Instagram DM in Facebook Messenger
Facebook will allow businesses to receive and respond to user messages using the same service.
Instagram instant messaging (DM) will be integrated with the Facebook page inbox. Thus, DMs sent via Instagram can be read and responded to via Facebook.
This will allow businesses to react faster, while not missing messages from users.
Other users who see the countdown can follow it, which will allow them to receive a notification when the countdown is complete.
According to internal data from Instagram, 150 million people on Instagram have contact with some business every month.
The latest quarterly report on Facebook revealed that 10 billion messages are sent between people and businesses every month via FB Messenger.
It is said that this novelty is initially available for companies in the USA and Brazil.
To avoid confusion, this feature will only be available for business pages, not personal accounts.
Facebook pages can participate in groups
Facebook pages will soon be able to communicate with users in group discussions. Currently, pages can create groups, but they cannot publish content in a group as the page itself.
Of course, Facebook page representatives can participate in groups with their personal accounts. But that is not the same as communicating directly with a business page.
This change is expected in the coming weeks.
Made by Mladen Radosavljević - Senior Account Manager @Digitizer