Skip to content

If you're a copywriter, every word you write has a meaning. You think carefully about each sentence. You go back to some sentences more than once to change them, because you realize that they "sound better this way". In addition to numerous techniques and styles of writing there is something that sets you apart from others, which is your writing style, your way of addressing your audience.

 

What is direct response copywriting?

direct response copywriting it involves writing a text that aims to get an immediate response from the customer. Any text that is written to speak directly to the customer and prompt them to make a purchase is immediate direct response copy i.e. text that requires an immediate response or immediate action. These types of texts are the most paid. direct response texts usually have a longer form. The more you say, the more you sell! (The more you tell, the more you sell!)

What does it take to write a text like this?

The first thing you will do when writing this type of text is a detailed research of the market and customers, to whom the text is actually intended. Of course you need to know everything about the product you're writing about (everything!), and you'll learn that from the people who make that product. In addition to the information you received from the manufacturer, you need to do your own research on the product. Research the competition, find all the sources, read the forums, find existing reviews and testimonials from people who have bought the product and anything else that has been written about the product, then start researching buyer person-e, that is, a potential customer.

This is the most important part of your research. This means that you have to know what kind of person would buy that product, what he likes, what he fears, what bothers him, what he does and what he does in his free time. When you get to know a potential customer well, you can understand and identify with them. Of course, someone is more likely to buy a certain product if it provides a solution to a problem. Start from yourself and think about what makes you personally buy.

 

What makes the product so special?

Come up with it good title, because title is the first thing that catches the reader's attention, and the rest of the text is there to keep his attention.

direct-response-copy-evoke-emotion

Engage your readers in a way that best suits the product you're writing about. There is no universal formula for this. You already know that if you're a copywriter. At the end of each piece of text, you need a good CTA, that is, a call to action that will follow immediately.

 

The customer is always right (even when they're not)

Keep this in mind when writing a text like this. Speak directly to one person while reaching thousands at the same time. Focus your potential customer's attention on the experience they will have if they buy the product you offer, rather than the product itself. Don't bore people with unnecessary details about the product you're writing about.

Offer something of real value, which is an experience or a moment to remember. People remember the sunset and the person who was with them, not what they were wearing at that moment.

Therefore, if you sell HER a blue summer dress, offer her that one magical, summer sunset at the sea, which SHE will remember all her life. If you're selling HIM a yellow Ferrari, offer him a wide highway that leads him to his friends who are in a cottage on the lake waiting for just HIM.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Ana Korolija - Senior Copywriter @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.

Follow.

Chat.

Contact Form.

    Name and surname*
    E-mail*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Company/Organization*
    Website
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?


      Name and surname*
      E-mail*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      Company/Organization*
      Website
      What date would you like to make an appointment?
      What time?


        Name and surname*
        E-mail*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Company/Organization*
        Website
        Do you know what results you want to achieve?*
        What results do you want to achieve?


        Mobile & Email.

        Links.