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You want to improve yours content marketing?

 

You generate traffic to the site.

 

But not enough.

 

You increase the list of yours e-mail subscribers.

 

But not enough.

 

You have conversions.

 

But not enough.

We all have to revise ours from time to time content strategies, to see how we can make it even better and more productive.

And take our word for it, there are always places to improve and enhance content marketing. Here are some ideas for improving your content:

Content marketing and buyer persona

To begin with, let's clarify what is it buyer person? A term that has become established in the industry, and which is used for a typical idea, based on thorough research, about who our clients are.

 

Who are our customers, what do they want to achieve, what goals encourage their behavior, how do they think, how do they buy, and why do they make the decision to buy? Buyer person is a method that helps us answer all these questions.

If you skipped this step in designing your content strategies, immediately suspend any further activity until you have fun creating your own person-e.

 

Even if you have done this, it is definitely necessary to revise the data from time to time. Why?

 

As you know, the market is prone to constant change. Your clients' habits and priorities are changing. Market trends, competition, and even your business itself may experience some changes, which may affect results.

 

Ideally, you should do a review of your client's model once a year to make sure it will be yours content Marketing target the right target.

Examine the value of yours content-a

Every segment of your website should have a clear intention and purpose.

 

Always keep in mind that this is a variable category, which will definitely require certain modifications. In addition, as industry and search engine trends change, new opportunities for visibility appear when targeting your target audience.

 

Content high values ​​in themselves mean nothing, unless in the first place there is a valid reason for its existence. What is it that he solves and what questions does he answer. Why would your content attract the attention of the audience and what benefits can they get from it? What are the benefits of your business from the given content-and?

 

Common values content-a would be:

 

 

 

Then when you are finally convinced that yours content it serves the purpose for which you intended it, followed by the consolidation and increase of its value.

How does it all work in practice?

All of this sounds nice when written. But the question is how does it all work on real examples?

 

An example that I always like to mention is the blog of Istok Pavlović. A man who is definitely one of the greatest connoisseurs of Internet marketing in this area and connoisseurs of the functioning of the system.

 

If you want to see how well-developed they work content strategies, excellent knowledge of the subject and selflessly shared exceptional advice, which have an informative and educational role, then this is the right place for you.

Messi, messi, nothing will hurt you

A legendary replica from a cult film A deceptive year is exactly what we can apply as the best advice for the quality and value of yours content-and.

 

Of course, we don't think that literally "mixing" from the scene will help you content-om (or maybe they will), we are already metaphorically pointing out the need to work on the quality, freshness and value of the same.

 

The content of your site will never come to life unless you put a lot of effort into it. Try to be fresh, in step with the trends, to provide valuable information to the end user and thus gain their trust and ultimately make them your customers.

Measure three times once

The more effort and attention you pay to the content you create, the more it will give you back. Questions you should ask yourself when assessing its current quality and value:

 

  • whether it fulfills the purpose for which it was created
  • is consistent with search engines (with the keywords we target)
  • whether it can have an even greater value
  • what is its effect in relation to the previous similar contents, as well as similar contents of the competition
  • Do people enjoy consuming yours content
  • which segment is “on” and which needs to be refined

Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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