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Anyone who has had the slightest touch with site optimization has certainly heard of nofollow HTML attribute that Google used to indicate the evaluation of a particular link on the site. This attribute was introduced some 15 years ago, in 2005 to be precise. The attribute speaks Google-that a certain link is not trusted. Nofollow was originally designed to combat unwanted comments on the blog or in comments, which tried to influence the positioning of the site that was linked in a not very honorable way.

U Google-u have decided that after a long time of use this attribute should evolve. For this reason Google has announced introduction of two new attributes that will help to more clearly identify the nature of the link.

NoFollow and other attributes

rel = "sponsored": this attribute is used to indicate links on the site that were created as part of an advertisement, sponsored or are part of some other compensation.


rel = "ugc": ugc attribute value (user-generated content) recommended for links generated within the site content, such as comments and forum posts.


rel = "nofollow": is an attribute for cases where you want to link to a page, but do not want to imply any transfer of ranking credit to another page.


Iz Googleexplain that this is an attempt to evaluate links more fairly, and to facilitate the algorithm in ranking the content of sites in Search-u. For that reason nofollow I will in future be interpreted only as a recommendation and not as a sign that the link is absolutely ignored. As they say from Google-and will use the new attributes "as a way to better understand how to properly analyze and use links in our systems". No significant changes in search results are expected as a result of this novelty. Google is now able to start using this data in its search ranking systems, and the change will provide Google-in more flexibility in the way it treats links with nofollow attribute.

How changes are reflected in SEO

However, the question is whether these changes make sense, how they are generally reflected in SEO and whether it is necessary to make changes to existing content? It remains a little unclear how they are in Google- they thought that this change would have a wider effect, when, according to their claim, it would not have an impact on the ranking, or if it did, it would be negligible. What motive would people have to stick to this newspaper. The general conclusion of the community is that there are many doubts and ambiguities in the introduction of these novelties:


  1. There is no incentive for site owners to use new link attributes
  2. There is no benefit for site owners in terms of improving rankings
  3. The cost of implementing the change outweighs any perceived benefit (which is currently zero)


One of the ideas for the significance of this change is that not everyone will now nofollow links should be treated equally, which could primarily be reflected in links from forums or comments, which have credibility and importance in solving problems or educating the wider community. Forums are a professional source of information because people share their personal experiences with products, services and advice in the form of responses. All the more would be fair to be and deservedly valued by Google-a. However, the question is to what extent this will be achieved in practice.


Another side effect that this change can bring is selling nofollow links as well as increase spam comments, in an attempt to improve the position of a site.


In any case, this is a change that has taken root these days, and we will be able to give a final assessment of its impact on site optimization, and whether it exists at all, only after a certain time and possible changes that will be noticed.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer