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We will guide you through the basic elements that every Instagram post and Instagram pictures must have. We will also give you tips on how to create the best content for your brand.

After years of posting content on Instagram we were able to identify the common features of our most successful posts.

5 most important elements of a top Instagram post

1. High quality content

This is Instagram 101- visuals are EVERYTHING. Instagram pictures are the most important part of your profile. If you do not publish high-quality visual content, then you do not have much to offer on this platform and it will not stand out in the sea of ​​other branded content.

Not every brand will have the budget for expensive equipment, a professional photographer or a video team to create quality Instagram pictures. Even renting a DSLR camera or hiring a freelancer can make a difference.

Choosing the right color palette differs for each brand. Some studies show that blue shades over red will bring you more likes. But we found that quality, significance and consistency make the biggest difference.

Pro tip: Try using Photoshop or Powerpoint to edit your photos instead of relying only on standard Instagram filters.

2. Accented title

Although quality visual effects are heartbreaking Instagrama-a, every post that is worthwhile will contain a well-designed title. Yours Headlines should follow the basic principles of good writing: be clear, error-free and include a clear call to action.

There is a trend towards long Instagram headlines in editorial style. If it makes sense to fast, it's worth a try. Like general rule, unnecessary words should always be excluded in order to be attentive to the time of the audience.

Pro tip: Include a call to action in your post that directs people to a link in your bio.

3. Relevant hashtags

Hashtags are an essential part of finding and engaging your Instagram community. If you make your content revealed, you have a better chance of attracting new followers and getting more likes and comments. According to a Simple Measured study, posts with a hashtag average 12,6% more engagement than those without a hashtag.

There is no magic number of hashtags to use in a post, but if you use more than 10, it can start to look like spam. It is always better to be selective and ensure that they are relevant to your brand, industry and campaign. No matter how many hashtags you use, you should always hide them in comments or use line-breaks to avoid clutter.

Pro tip: Always double check the hashtags to make sure they mean what you wanted them to think.

4. Community engagement

If you want your community to get involved in the story with you, then you have to get involved. Instagramers understand that building community through reciprocal involvement in the story is one of the best ways to increase your followers. You should respond to all comments with as much useful information as possible.

Using Instagram to post big news is an effective way to build community and engage your super fans. It's something that celebrities do really well and something that more brands should use.

Pro tip: Try to preview events or exclusive "behind the scenes" photos and videos on Instagram.

5. Follow the recommended specifications and dimensions

If you're making a video or taking photos for a social networking campaign, then you should know some of the social networking guidelines you intend to upload content to. Content should be specifically designed for the channel to be as efficient as possible.

Instagram provides technical specifications that should be followed by all posts. Here is best practices for Instagram video:

  • Length 15 seconds
  • Up to 20 words per video frame
  • Square format
  • Optimized for silent viewing

Pro tip: Create your Instagram content for mobile devices.

If you follow these rules and make sure your post has all five elements, you are on a safe path to creating the most successful Instagram posts and Instagram pictures.

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Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer