Google Search campaigns are one of the most effective ways to increase your brand visibility and attract…
Google has confirmed that an algorithm update aimed at combating spam content appearing in search results is rolling out worldwide and in all languages. According to Google, the October 2022 Spam Algorithm Update will take a few days to roll out.
Spam Algorithm Update
To ensure the quality of its search results, Google regularly releases updates aimed at combating spam content. However, the exact details of these updates are rarely released, except when they target specific types of spam, such as August 2021 spam link update. Spam updates are designed to improve Google's automated systems that constantly work in the background to detect spam content in search results.
Google clearly defines what it considers spam, which includes tricking users into giving out personal information or installing malware on their computers. Spam Algorithm Update helps identify phishing scams and other fake sites that try to rank in search results by posing as relevant pages.
What does Google advise?
Google says that sites that see a change after the Spam Algorithm Update should review their spam content guidelines and make sure they're following them. Sites that violate the spam policy may be ranked lower in the results or may not appear in Google search results at all. If a site makes changes and the automated systems learn that the site is following spam guidelines over a period of several months, it will help the site grow and show up better in search results.
According to Google's definition, it's hard to be guilty of spam without knowing it. Google has a strict definition of what it considers spam and primarily includes low-quality sites that trick users into providing personal information or installing malware. The Spam Algorithm Update also targets phishing scams and other web malpractices that try to rank in search results by posing as highly relevant pages.
A bad site is not a spam site
However, sites with poor or "thin" content are not considered spam sites and are not affected by this update. Although websites with content that add little value may be considered spam, they do not meet Google's definition of spam sites. Thin content is more likely to get hit by Google Helpful content update-om, which was released earlier this year.
If your site suddenly drops in rankings after the Spam Algorithm Update, it would also be wise to examine your website's security and look for signs of a possible attack. This can also affect Google recognizing the site as potentially spam content.
If your site has been hit by the Spam Algorithm Update, Google says recovery could take months, provided you're willing to make the necessary changes to comply with Google's guidelines.
For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.
Made by Nebojsa Radovanovic - SEO Expert @Digitizer