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Organic reach (reach) does everything social networks a very powerful channel of communication and interaction with users. While paying for social media ads is an integral part of any serious marketing strategy, with the help of a large organic reach, paying for social media ads can be kept to a minimum.

Instagram uses a complex algorithm that determines what will be displayed to each person on News Feed. Posts are generally ranked according to activity, that is, according to your history of interaction with the content, but also information about the profile you are posting, as well as information about a separate post - what content it includes and how popular it is.


Tips to increase and improve reach on Instagram-u

  1. Use all kinds of formats for posts that Instagram provides
  • One photo, multiple photos in the post (multiple photos), short videos.
  • Stories with all their possibilities and Story stickers
  • Tidy and clear story highlights
  • Reels publications
  • IGTV announcements
  • Live Instagram 
  • Instagram shop


  1. Increase accessibility 

A large number of users have some kind of disability and if you do not make the content accessible to everyone you can lose a large number of audiences. Creating accessible content is easier than you think. Instagram has long offered several functions:

  • Instagram it already has automatic subtitles for IGTV available in 16 different languages.
  • Use alt text for posts. It’s a piece of text that describes images to anyone who can’t view them, as well Instagram the algorithm can use alt text as added information about the content of the post.
  • Use the site whocanus to make sure which palette is best to use.
  • Use a clear and legible font for the text within the story.


  1. Turn on the yes option Instagram Story can be shared with others

Someone keeps this option off because they want to take control of their content. This is absolutely against all the rules of functioning of social networks and increasing reach. It's very simple - to make the content more visible, you need to use all possible options for that. 

  1. Add a location within posts and stories

This option is very important for businesses such as restaurants, cafes, different types of stores and the like. By clicking on a specific location, users can have an overview of the entire content from a specific location in one place. 


  1. Enable Branded Content Tags

Did you know that other profiles / businesses can tag you in their ads and sponsored posts. This option exists due to partnerships with other brands and various sponsorships. Specifically, a paid ad of another profile can be used organically in this way.

  1. Use Instagram Highlights

Since the possibility of use was introduced Instagram Highlights, Instagram the profile has become a substitute for the site for certain businesses. With their help, you can easily present products and services, user comments and experiences, business locations and much more, depending on the type of business. Although the duration of the stories is limited to 24 hours, they can be saved in the box Instagram Highlights and be available at all times.

  1. Make it special hashtag for your brand

When you make it special hashtag for your brand, you can write in the profile description that users use that hashtag when they post with your products or services. This is very useful for brands of clothing, footwear, accessories and the like, because in this way within that hashtag-a can find products or services in one place, created by users.

  1. Test the timing of content publishing

Changing the timing of content publishing can affect normal reach. Instagram alogritam rewards posts that make good soon after posting engagement. The goal is to post content when most users are active on Instagram-u. 

Also, don't overdo it with the amount of content so as not to bore those who follow you. One post a day and 4 stories should be the maximum. Each profile is different, depending on target groups, so carefully consider what suits your audience.

Your followers are the best way to increase your organic reach, because if they like the content you post, they will be happy to share it with others and thus contribute to the organic growth of your profile.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer

How long have you been working with Digitizer?
Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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