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TikTok has become an indispensable platform for all marketers who want to reach new audiences and create engaging content. If you haven't started using TikTok for your marketing strategy yet, it's time to change that. Successful performance on social networks is a key factor in the success of any business.


5 TikTok Trends You Shouldn't Ignore

Here are 5 key TikTok trends you shouldn't ignore.


Branded Hashtag Challenges

Branded Hashtag Challenges are one of the most powerful tools on TikTok to increase brand awareness and user engagement. Through these challenges, brands create specific hashtags and invite users to participate in the challenge by creating their own videos.

These challenges can quickly go viral, especially if they are fun, challenging or creative.


How to Create a Successful Branded Hashtag Challenge

• Clear and simple concept: The concept of your challenge should be simple to understand and execute. If it's too complicated, users won't be motivated to participate.
• Incorporate the brand: Make sure your brand is clearly included in the challenge. This can be through a logo, product or even specific colors that are associated with your brand.
• Invite influencers: Start a challenge by collaborating with TikTok influencers. They can help make the challenge popular and attract a larger audience.


One of the most famous examples is the Guess brand's #InMyDenim campaign. They invited users to share videos of how they transform their old jeans into modern fashion pieces using the hashtag #InMyDenim. The result? Thousands of user videos and millions of views, which significantly increased brand awareness and user engagement.


Include UGC (User-Generated Content)

User-generated content (UGC) is becoming increasingly important on TikTok. People love to see authentic stories and experiences from other users, which makes UGC a powerful tool for building brand trust and credibility. Plus, UGC is a great way to engage your community and show that you value their opinions and input.


Benefits of UGC

• Authenticity: UGC often feels more authentic than brand-created content because it comes directly from users.
• Engagement: Using UGC encourages users to participate, share and engage with your brand.
• Reduced costs: Creating content can be expensive. Using UGC can reduce those costs while still providing quality content.



Encourage your followers to share their stories or experiences related to your product or service. For example, beauty brands often ask their customers to share videos before and after using their products, using a specific hashtag. This not only increases engagement, but also creates valuable content that you can use for further marketing.


Educational and informative content

Although TikTok is often seen as an entertainment platform, educational and informative content is becoming increasingly popular. Consumers appreciate brands that provide valuable information in a fun and easy-to-understand way.

This content can include short tutorials, tips and tricks, or even do-it-yourself (DIY) projects.


How to create educational content

• Identify audience pain points: Think about the problems and questions your target audience faces and offer solutions through your videos.
• Use simple language: Educational content should be easy to understand. Avoid complicated terms and focus on clarity and conciseness.
• Interactivity: Invite the audience to ask questions and provide answers in subsequent videos. This can increase engagement and make your content more relevant.



If you're in the health and fitness industry, you could create a series of short videos with exercise, healthy eating, or mental health tips. By using popular songs and trends, you can make your content more interesting and reach a wider audience.


Collaborations with TikTok influencers

TikTok influencers have a huge impact on their audience. Collaborating with relevant influencers can significantly increase your brand's visibility and help you reach your target audience in an authentic way. TikTok influencers often have a loyal base of followers who trust their recommendations.

How to effectively cooperate with influencers

• Choose the right Influencers: Find influencers whose audience matches your target group. It is important that their content is relevant to your brand.
• Give creative freedom: Influencers know best what their audience likes. Give them the freedom to create content in the way they feel will resonate best with their followers.
• Performance monitoring: Use analytical tools to monitor the success of influencer campaigns and optimize your strategies based on the data you receive.



Brands often work with influencers to create content that promotes their products or services. For example, a fashion brand can work with a popular fashion influencer to create styled videos featuring their wardrobe, which can inspire their followers to buy those products.


Use of AR filters and effects

TikTok offers a wide range of AR filters and effects that brands can use to make their content more attractive. These tools allow users to interactively engage with content, thereby increasing their engagement and brand loyalty.

AR filters can add fun and creativity to your marketing campaign.


How to use AR filters

• Branded filters: Create custom AR filters that incorporate elements of your brand, such as logos, colors or specific products.
• Interactivity: Encourage users to use your filters in their videos and share the best examples on your official account.
• Promotions and contests: Organize contests where users use your filters to win prizes. This can further increase the engagement and virality of the campaign.



Cosmetics brands can create AR filters that allow users to virtually try on different shades of makeup before purchasing. This not only increases the fun, but also helps users make better purchasing decisions.


TikTok is a dynamic platform that requires creativity and innovative approaches to achieve the best results. By following these trends, you can significantly improve your marketing strategy and ensure that your brand remains relevant and attractive to the growing TikTok community. Do not forget, the key to success on social media is authenticity, engagement and continuous monitoring of new trends.

Now that you know which TikTok trends to ignore, it's time to implement them into your strategy and start reaping the rewards of these innovative marketing approaches. TikTok is a world of possibilities, and it's up to you to take advantage of all that this platform has to offer.


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