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Social networks and internet marketing are constantly evolving and evolving, taking on new roles in the world we live in. At the same time, this means that the way we do business is changing.
Social media marketing - 5 most common myths
Although it's an idea social media marketing present and quite elaborate in the last few years, however, certain misconceptions related to this topic appear.
We want to debunk a few of these myths when internet marketing in question.
You need to have a lot of followers to be successful on social media
Followers are a great thing - that means people like your brand enough to subscribe to yours feed and getting regular updates.
As a marketer, it will certainly be tempting to measure the success of your strategy on social media by the size of the audience that follows you. However, keep in mind that just because someone follows you does not mean that they read every post of yours. Followers are a good metric, but the interaction - engagement is certainly even better.
So the point is that your audience has as much interaction as possible with the content on your social networks. Pay more attention to metrics engagement-a. These can be content sharing, or replies and comments to posts.
Build a personal relationship
It is very likely that you will never meet most clients in person. That is the inevitability of doing business over the Internet. However, if you do not have a human note in addressing your audience, as far as they are concerned, you can also be a robot.
It is very important to give your business a personal touch and a tone of humanity - so your potential customers will surely have more trust and will not spare time and money towards your business. Moreover, they will be able to connect yours brand with real people.
While the traffic and interaction on the site itself are of great importance, it is equally important that we develop communication on a personal, human basis. Everyone likes to feel that there is a real person on the other side, with whom they can communicate.
Internet marketing requires an active relationship
It's great to see brands that make an effort to be represented on all social networks - it shows that they have a very serious approach to business.
From a functional point of view when users search for a business online they are simply forced to find it in some form, if it is present on multiple social networks.
However, in reality it is not necessary to be logged in to every social network. Moreover, this can sometimes be harmful. You can become too blurred and weaken your presence on the Web.
To make sure you keep the focus on what works best, keep the following in mind:
- Demographic targeting- think about your target person-and their behavior on the Internet. On which social network is your audience most located? It doesn't make sense to invest a lot in content on Facebook, if most of your clientele is on Instagram, for example.
- Functionality - each social network has its own characteristics. For example, Twitter is great for starting a discussion, while Instagram, on the other hand, is suitable for sharing visual content. Which platform best suits your product or service?
- Specific metrics - In relation to your business goals, certain metrics will certainly be a priority for you. This can be an increase in site traffic or more sharing of your content on social networks. Consider which platform will best help you achieve the desired results. If, for example, you want to increase CTR (click-through rate) you can consider Facebook ads, as they allow you to very precisely determine the target group of users.
I'm too old for this
Many think that the use of social networks is reserved for the younger generations. Are you really saying that you want to give up and give up on something you have invested a good part of your working life in? That's what we thought.
Social networks and appearing on them are by no means a specter. Today, there are a handful of tutorials, blogs, webinars available on the Internet, where we can master everything from the basics to advanced strategies for performing on social networks. If you want to be up to date and do not want the competition to overtake you, get to work as much as you do today.
You are the biggest competition to yourself. If you are determined and dedicated enough, you can quickly enter the waters of internet marketing.
Social networks should not be separated from the rest of your marketing strategy
Your strategy appears on social media will give the best results if it is combined with other aspects of quality presence on the Network. Rest assured that only a synchronized and coordinated strategy gives good results and does internet marketing successful.
If you have carefully studied the demographics of the target audience, determined the best time to publish content, you will still need good and quality content that will attract customers and encourage them to grow. engagement.
Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer