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Well-written text is halfway to conversion. That's why good copywriters are always on the price. These are the basic terms in copywriting that you will often come across. In our text, read their meaning and why they are important.


Basic terms in copywriting

COPYWRITING is the skill of writing a text with the intention of promoting a product or service, business, idea or person. The goal of copywriting is to convince the reader / viewer / listener to buy a certain product, use a certain service, visit a certain site.

COPYWRITER is a person who writes texts used in marketing, such as ads, blog posts, texts for PR campaigns and the like.

COPY - written words or text.

HARD COPY - printed text.

BLOG - The word blog originated as an abbreviation of the word Weblog, which would literally mean an online diary. The blog can be used as a personal online diary or for business promotion purposes. The purpose of a blog is to get closer to your target audience or potential customers. WordPress is a platform that is most often used for writing blogs, and blog posts are arranged chronologically, ie the posts that were last written appear first.

HEADLINE - title or one of the most important things when writing a text. The title is the first thing on the blog that will attract the reader's attention.

KEYWORDS or keywords are words or phrases that people often search the internet using search engines such as Google, Yahoo or Bing. Are you using your keywords correctly? If you're not sure, take a look this text, because incorrect use of keywords can have bad consequences for your site.

a drawing of a laptop with keywords written on the screen

BACKLINK or feedback. BacklinksThese are links to other sites that lead to content on your site. In addition to bringing visitors to the site, they "signal" to search engines about the quality and relevance of your site. BacklinksThese could be treated as recommendations, ie Google treats them as trust between two sites.

INTERNAL LINK or internal link links pages within a single site. Internal links can be added anywhere on the site, but the most important thing is to put them in the content from where they direct visitors to other, similar content on your site. Like backlinks, internal links are also very important for search engines.

META DESCRIPTION or meta description is a concise description of the content websites pages (usually two to three short sentences or 130 to 160 characters). Meta description appears below the title in the list of search results.

ALT TEXT (Alternate text) describes the photo that is on your site. alt Text he should talk as much as possible about the picture he describes, if possible with as few words as possible. It is interesting that alt Text has two purposes. First, it improves accessibility for blind and partially sighted Internet users, and second, it contributes to better page rankings. Search engines and robots cannot interpret what is in the photo, but they can easily recognize Alt Text.

CTA (A kind request) literally means a call to action. It is the part of the text (content) that invites the reader to take action. A CTA can contain several words or sentences. CTA is often placed at the end of a text, blog post, Instagram post and contains words such as "buy now", "book", "save this post", "share with friends", "subscribe to our newsletter" and similarly.

PROOFREADING is to check the text before it is published. Special attention is paid to grammar, spelling and general legibility of the text.

BOUNCE RATE represents the number of site visitors (expressed as a percentage) who enter and leave the site without visiting other pages on the site.

CLICK THROUGH RATE (CTR) represents the ratio of the number of site visitors who click on a particular link and the total number of visitors expressed as a percentage.

TARGET AUDIENCE or the target audience is a group of people who will be interested in your product or service. It is usually a group of people separated by certain characteristics, and they can be the same number of years, the same sex, people who practice the same profession and the like.

a woman standing in a circle and pointing at the target audience

AIDA is one of the most famous marketing models, which is based on the stages in thinking that an individual goes through in the process of buying a product or service. AIDA is an abbreviation of the word Attention, Interest, Desire and Action. You can read more about this model here.

Administrative staff or Problem-Agitate-Solve is one of the best persuasion formulas and is often used by copywriters because it is very effective and simple.


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Made by Ana Korolija - Senior Copywriter @Digitizer

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