In the world of social media, Instagram has become an indispensable channel for brands and individuals who want to…
TikTok has emerged as a powerful platform for brands looking to create authentic connections with their audiences, especially younger generations. Because of its dynamic nature and viral potential, TikTok has become an ideal place for small and large businesses to expand their reach. Effective campaigns on social networks they have become an indispensable part of any serious strategy.
10 ways to grow your business on TikTok
Here are 10 key ways you can grow your business on TikTok and make the most of the platform.
Understanding the TikTok Algorithm
The TikTok algorithm is the heart of this platform. It determines what content users see and what content they don't. In order to appear on the "For You" pages, it is important to understand how the algorithm works. Key factors that influence the algorithm include user interaction (likes, comments, shares), video watch length, and the relevance of your content to current trends.
Creating content that grabs attention and encourages interaction increases your chances of getting noticed.
Create authentic videos
On TikTok, authenticity is the key to success. Users appreciate content that looks natural and not too professional or marketing. Content that is "raw", honest, and spontaneous often achieves better results.
Footage from the "real" life of your company, "behind-the-scenes" moments or simply showing the people behind the brand can create a stronger connection with the audience.
Use popular trends and sounds
Trends on TikTok change quickly, but they provide huge potential for virality. Track which sounds, challenges and hashtags are popular and adapt them to your brand. For example, if a dance challenge is trending, you can tailor it to include your company's products or services. Take advantage of sounds that people use frequently, as the platform algorithmically promotes content related to viral sounds.
Optimize for a mobile audience
TikTok is a mobile based platform. Your videos must be vertical and optimized for viewing on small screens. Quick attention is key – the first few seconds of a video must capture the user's attention in order to keep them as long as possible. Titles, visual effects, and sound elements play a key role in how your audience reacts to your content.
Use hashtags wisely
Hashtags on TikTok aren't just for decoration; they have a functional role in connecting your content to broader trends and themes. The hashtag #foryou or #fyp can increase the chances of your content being featured on the main page. However, it's best to combine these generic hashtags with specific ones related to your industry or content. Use relevant hashtags, but don't overdo it.
Work with influencers
TikTok influencers have a huge impact on shaping the opinions of their audience. Find influencers who fit your brand's values and collaborate.
Micro-influencers (those with smaller followings) often have higher engagement and a more authentic relationship with their audience, which can yield better ROI. Together you can create challenges, tutorials, unboxing videos or promo codes that motivate customers to take action.
Participate in challenges
Challenges are at the core of TikTok culture. Creating your own challenge can be a way to encourage users to actively participate and create content related to your brand. Keep the challenge simple, fun and relevant to your offer. Adding a prize or competitive element can further motivate users to join.
Create useful and educational content
TikTok isn't just for fun – users often look for educational content as well. Whether it's tips, guides, tutorials or steps on how to use a product, providing valuable information can position you as an expert in your field. These formats are extremely popular because they give users something concrete and useful.
Take advantage of TikTok advertising
Apart from organic posts, TikTok also offers paid advertising options. TikTok ads are visually striking and can achieve great reach. There are several ad formats, including In-Feed Ads, Branded Hashtag Challenges, and Top View Ads, that offer different ways to introduce your brand to your audience. Paid advertising can be great for accelerating growth and sales, especially if it's properly targeted and personalized.
Analyze results and adjust strategy
Every successful TikTok campaign requires analyzing the results. TikTok offers analytics tools that can help you understand what types of content work best, when your audience is most active, and how effective your campaigns are. Based on that data, adjust your strategy, experiment with different formats, and keep learning.
TikTok is a unique platform that allows brands to be creative, interactive and authentic. By using these 10 strategies, you can effectively grow your business, build stronger relationships with your audience, and potentially achieve viral success. The secret to success on TikTok lies in understanding your audience, creating content that is relevant and in step with trends, and being ready to adapt.
TikTok is constantly changing, and the best way to stay relevant on social media is to be innovative and willing to experiment.
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Made by Nemanja Nedeljković – Senior Account Manager @Digitizer
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